Job Description

The McDonald’s team is looking for a high energy, marketing professional with an unwavering focus on business outcomes to own the development of Co-Op specific marketing plans, AND lead the execution of the US marketing plan within the assigned geography to profitably build sales, transactions, and cash flow for the company and Owner/Operators.

Key customers include McDonald’s Field Office Management, Co-op Owner/Operators, Field Office Staff and Restaurant Management within the assigned geography.

IN THIS ROLE, YOU WILL:  

• Maintain and strengthen the McDonald's brand position (sales, transactions and cash flow) in their assigned geography.
• Communicate US and field office plans and priorities and partners with local agencies and owner operators to build Co-op plans that are aligned to the overall US business plan.
• Lead strategic planning/alignment, tactical development, execution, evaluation, and continuous improvement of Co-Op marketing plans/resources (includes advertising, promotion and public relations) to achieve annual Co-Op goals. Leads this process if assigned Co-Ops independently.
• Track performance of coop marketing plan priorities weekly, monthly, etc. and facilitates appropriate adjustments
• Manage agencies in the development of advertising creative strategies/briefs
• Manage development and execution of local advertising (TV, radio, outdoor, print, and restaurant merchandising, etc.) in accordance with the US creative process and standards.
• Manage the process for development, execution and evaluation of local media plans in assigned Co-Ops
• Ensure optimized merchandising execution within assigned Coops
• Maximize success of the system plan by ensuring Owner/Operator understanding and advocacy for the US marketing plan by securing coop votes and providing continuous input and feedback to Field Office, and US Management.

People

• We want you to provide a leadership points of view, build strong relationships and cultivate teamwork among Owner Operators, Agencies, Suppliers and Staff to achieve maximum performance.
• You will manage the day-to-day work flow of the McDonalds Co-Op agencies.
• In partnership with Co-Op leadership, you will hold agencies accountable for deliverables within approved scope, through formal and informal agency performance reviews.

Analysis

• You will need to gather, analyze, and provide accurate, relevant, and timely inputs to support the development of local agency recommendations to Owner Operators, allowing them to make informed and confident decisions.
• Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research.

Qualifications

• Relevant experience in Field Marketing or advertising agency experience
• Strong computer, written, and verbal communication skills
• Firm understanding of excel, business analytics, business case development and social media
• Openness to travel frequently within Field Office geography and occasionally in the domestic US
• Must be relocatable outside the Chicago area in the next 12-24 months

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.