Summary:
Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.
Benefits:
Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support
Responsibilities:
- Develop and implement cross-channel media plans and buys
- Utilize planning systems and tools to optimize media mix and placements
- Gather media rate and research information for strategy development
- Conduct competitive analyses and create comprehensive presentations
- Manage and optimize digital campaigns across multiple platforms
- Negotiate media buys, ensuring best rates and added value
- Monitor campaign performance and analyze results
- Prepare insights and participate in client meetings
Key skills:
- Mastery of media planning tools
- Strong analytical and negotiation skills
- Proficiency in campaign management and optimization
- Excellent communication and presentation abilities
Profile:
- Bachelor's degree or equivalent experience in advertising, marketing communications, or related field
- 2-5 years of experience in media planning or a related field
- Proven experience in planning and managing multi-channel media campaigns across various platforms (paid social, display)
- Proficiency in end-to-end campaign management, including setup, optimization, and performance reporting
- Advanced knowledge of Microsoft Excel and PowerPoint
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Solid understanding of Google Analytics and other web analytics tools
- Familiarity with syndicated media research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)