Media Buyer

Knak Digital

Media Buyer

Baltimore, MD
Full Time
Paid
  • Responsibilities

    Summary:

    Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

    Benefits:

    Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support


    Responsibilities:
    • Develop and implement cross-channel media plans and buys
    • Utilize planning systems and tools to optimize media mix and placements
    • Gather media rate and research information for strategy development
    • Conduct competitive analyses and create comprehensive presentations
    • Manage and optimize digital campaigns across multiple platforms
    • Negotiate media buys, ensuring best rates and added value
    • Monitor campaign performance and analyze results
    • Prepare insights and participate in client meetings
    Key skills:
    • Mastery of media planning tools
    • Strong analytical and negotiation skills
    • Proficiency in campaign management and optimization
    • Excellent communication and presentation abilities



    Profile:

    • Bachelor's degree or equivalent experience in advertising, marketing communications, or related field
    • 2-5 years of experience in media planning or a related field
    • Proven experience in planning and managing multi-channel media campaigns across various platforms (paid social, display)
    • Proficiency in end-to-end campaign management, including setup, optimization, and performance reporting
    • Advanced knowledge of Microsoft Excel and PowerPoint
    • Strong analytical skills with the ability to interpret data and provide actionable insights
    • Solid understanding of Google Analytics and other web analytics tools
    • Familiarity with syndicated media research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)

     

     


  • Compensation
    $80,000 per year