Summary:

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality.

Key Responsibilities:

• Develop and implement comprehensive media strategies that align with client objectives and budgets.
• Conduct in-depth research and analysis to identify target audiences and optimize media placements.
• Write compelling media recommendations, POVs, and competitive analysis decks.
• Monitor and analyze campaign performance, identifying opportunities for optimization and improvement.
• Manage relationships with media vendors and ensure timely delivery of media materials.
• Collaborate with internal teams to integrate media campaign reporting and analysis with other reporting outputs.
• Mentor and develop junior team members, providing guidance and support.

Qualifications:

• 5-7 years of experience planning multi-media, multi-market campaigns, with a minimum of 2 years in online planning and buying.
• Proven ability to manage campaigns with annual budgets exceeding $1 million.
• Strong understanding of digital media platforms and technologies.
• Proficiency in media planning tools and analytics software.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.

Tech Stack:

• Google Analytics, Resonate, MRI, Scarborough, MS Excel and Powerpoint