Job Description

The Manager of Segment Strategy will champion Marketing & Sales plan development for assigned guest experiences for Universal Studios Hollywood that support the broader short and long term marketing strategy for Universal Parks & Resorts.  They will work closely with the leadership team on strategic development of and provide site level coordination for program execution for add-on experiences and bi-coastal theme park events including Halloween Horror Nights and Holidays, as well as act as a liaison with cross-functional groups across Universal Parks & Resorts. 

BRAND STRATEGY & PLANNING

• Collaborate in the development of strategic direction for theme park initiatives, ensuring alignment with segment leaders, cross functional teams, insights, licensed partners, product development and pricing
• Ensure flawless go-to-market execution of all assigned initiatives, proactively providing course correction, as necessary, and driving efficiency in the product marketing workflow process.
• Leverage research data and insights analysis to influence and direct cross-functional teams (Finance, Legal, Ops, IT, etc) in the development of new and innovative ideas that drive sales/and or profitability growth
• Develop strategic marketing point of view for key business initiatives and provide input on maximizing attendance, APV, and repeat visitation through fact-based analytics
• Ability to think beyond what has been done previously and assist to bring new ideation into the process and execution, and problem solve as needed

COMMUNICATIONS

• Manage execution of comprehensive communication strategies in support of theme park events and products to reach consumer segments through multiple touch points
• Provide strategic communication input for development of marketing and advertising
• Develop content to establish Universal theme parks as the can’t miss destination experiences with significant competitive advantage in the marketplace.
• Provide annual planning input as subject matter product expert.
• Keep finger on the pulse when it comes to event experiences and report on trends in theme park and similar industries

Qualifications

• Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
• Minimum 5 years of progressive, relevant consumer-facing marketing
• Minimum 5 years of relevant leadership experience including supervisory and budget responsibilities
• Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales​, food, retail and operations
• Be a subject matter expert and having detailed understanding of Marketing & Sales programs
• Proficiency in Excel, PowerPoint, and Photoshop
• Willingness to work a flexible schedule, including occasional weekends and holidays to assist with event execution inside the theme park or CityWalk as needed

Desired Characteristics

• MBA or equivalent degree strongly preferred
• Lead business plan development and present clear recommendations to management for approval and implementation
• Motivate and work collaboratively with cross-functional peers
• Ability to influence others at all organizational levels (from junior to executive levels) Ability to think strategically and conceptually
• Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
• Strong track record meeting targets and objectives 
• Strong planning and organizational skills.  High energy and strong work ethic.
• Solid understanding of consumer and brand research
• Digital and technical savvy, including experience working on social media initiatives
• 5+ years in the consumer goods, entertainment, travel or theme park industry preferred

Salary Range: $90,000 - $120,000; bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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