Account Based Manager

Seattle, WA

3 months (possibility of extension)

Our client, a local SaaS tax compliance company, is launching several new software products for the accounting industry and looking for an Account-based Marketing (ABM) Manager who will work closely with Sales to create and execute campaigns including sharing concrete bookings goals with Sales and working with Sales executives down to individual contributors to drive impact for the business. We are looking for a seasoned marketer who can step in and help drive existing programs forward.

ABM Manager Responsibilities:

• Coordination and management of Mid-market focused programs including planning, promotion, execution, follow-up, and reporting (ie. dimensional mail campaigns).
  
• Act as the ABM marketing manager, executing the Mid-market ABM program and partnering with sales and marketing teams to drive efforts & optimizations.
  
• Administer and manage communication channels with Sales Development to keep Account Development Representatives informed and engaged of ABM updates.
• Collaborate with other teams (Revenue Operations, Marketing Operations, etc.) to deliver, report on, and optimize success of campaigns where needed.
• Assist in compiling reports and visibility for each campaign to track responses, opportunity creation, and influence.

ABM Manager Qualifications:

• Relevant marketing experience.
• Ability to work effectively cross-functionally with a variety of roles, from executives to account representatives.
• Extreme attention to detail, time management, organization skills.
• Excellent planning, project management, prioritization, and presentation skills
• Experience with Salesforce, ABM tools (6sense/Sendoso) a plus.
• Must have a positive and flexible attitude for working in a fast-paced environment and be able to build strong relationships across various departments and functions.