New Media Designer

Reports to: Creative Services Lead, Design

The New Media Designer is responsible for playing a pivotal role in the conception and design of high-caliber digital marketing content at Helen + Gertrude across a multitude of platforms, including rich media ads for display and all major social channels. This role contributes to curating content across multi-faceted digital placements, such as social, display, web, and custom filters & AR lens creations.

The New Media Designer will work collaboratively within a cross-functional team to ensure our clients' business needs are met while advocating the best solution for the end consumer.

The New Media Designer will focus on these key areas:

• Exceptional graphic design aligned with brand standards
• Accessibility-focused web design
• Eye-catching motion graphics design
• Cross-functional collaboration among copywriters, data analysts, media strategists, and production teams

Responsibilities Include:

• Create custom on-brand digital designs that tell the brand story.
• Editing quick social content footage to include text/graphic animations and audio, such as music or sound effects
• Design ADA-compliant websites and user interfaces, starting from initial research to collaborating with web developers and final launch
• While web development is not a requirement of this role, you should have a general understanding of front-end web development languages such as HTML and CSS to effectively communicate with web developers
• Stay plugged into emerging ad/web technologies and industry trends and apply them to operations and activities
• Exceptional communication skills by participating in storyboarding sessions, designing concepts using user flows, process flows, sitemaps/wireframes, and presenting ideas to internal and client teams
• General understanding of content management systems, search engine optimization principles, and cross-browser compatibility issues
• Read performance and insights reports and apply to designs for a more effective outcome
• Provide art direction aligned with the brand when an Art Director is not available

What You Need:

• 3-5 years of industry experience ideally in an agency setting

• A flexible attitude towards evolving responsibilities and environments

• Experience and passion for strategic marketing, developing and growing large brands

• Ability to multi-task and manage multiple projects at once and adhere to tight deadlines

• Team-minded with idea generation and brainstorming skills ** _ ** _
  _REQUIRED: Present an exceptional portfolio including:_

• Expertise in Graphic Design principles and a keen eye for composition

• Motion graphics skills, including kinetic typography and 2D/3D animations

• Website design

• Expert knowledge of applicable Adobe Creative Cloud suite of programs (i.e. After Effects, Premiere, Animate, Photoshop, Illustrator), and Figma

• Demonstration of creative requirements for social media and display platforms, including video

• An understanding of digital trends (on major social platforms and google display formats etc)

• A flexible attitude towards evolving responsibilities and environments

• Experience and passion for strategic marketing, developing and growing large brands

• Ability to multi-task and manage multiple projects at once and adhere to tight deadlines

• Team-minded with idea generation and brainstorming skills

• Knowledge of Cinema 4D is a plus

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Regularly required to stand, walk, sit, use hands, and reach with hands and arms.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• When in the office space, the noise level in the work environment is usually moderate.
• Must have received or be willing to receive the COVID-19 vaccination by the date of hire. Proof of vaccination is required.
• We currently have an optional work-from-home environment. You may be required to come to the office from time to time.

Benefits & Perks

Helen + Gertrude provides a competitive benefits package, including:

• Competitive compensation including bonuses and profit share, when applicable
• Medical, Dental, Vision, Short Term Disability, and Life Insurance
• Employee Stock Option Plan
• 401k matching
• Flexible Vacation Policy and Flex Fridays
• Access to select training

Helen + Gertrude is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position. **
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