Position Summary:The Field Marketing Manager (FMM) is a key role within the Nothing Bundt Cakes Marketing Team. Reporting to the Director of Field Marketing (DFM), the FMM will exhibit the spirit of a champion and is responsible for developing and evolving key marketing programs that drive consistent sales and traffic growth for one of the industry’s fastest growing concepts, requiring a high degree of organization, cross-functional expertise and communication skills. The FMM is someone able to build genuine connections as they will work closely on a daily basis with the rest of the Marketing Team, Operations, and Bakery Owners. In addition, the FMM will work cross-functionally with all departments at the Nothing Bundt Cakes Support Center as well as with external agencies and vendor partners.Responsibilities:

Work with the DFM to create the Local Bakery Marketing strategy, and from there build and execute local marketing plans across assigned markets and Bakeries.

Build genuine connections with Bakery Owners through timely and relevant response and follow up, authentic listening and clear direction on how to address the business issue while helping to grow and protect the Nothing Bundt Cakes brand. This will include spending time in the field.

Work with each New Bakery Owner in their assigned markets to successfully execute New Bakery Openings that meet or exceed system averages and goals. Educate and ensure timely and flawless execution of all aspects of the New Bakery marketing plan, including local marketing kick-off, participation in countdown calls and assistance with any other New Bakery marketing tasks as needed (anticipated 25+ New Bakery Openings/Year).

Partner with Operations to identify underperforming Bakeries and help develop Bakery specific plans and programs that can be communicated and implemented to improve results.

Manage the Bakery Birthday program within assigned markets, working with bakeries to plan and execute offers and events supported with digital, print and grassroots marketing tactics.

Work with the DFM to evaluate and update existing Local Bakery Marketing tools and resources, as well as identify and develop new resources that can address gaps and opportunities, and from there engage Bakery Owners to adopt the programs.

Work with Media Team on local marketing budgets and plans helping to ensure paid media and local media efforts are aligned and integrated.

Manage and lead day-to-day marketing communications and relations with assigned Bakeries (approx. 150-200), including e-mails, phone calls and conference calls as needed.

Complete full New Bakery Owner training process.

Core Values/Leadership Competencies:

Servant’s Heart

Developer of people

Vision casting

Lead by example

Spirit of a Champion

Exhibits extreme ownership – 100/0! Mentality – 100% responsibility and zero excuses!

Excellence driven, desires feedback and improvement

Sound judgement

Genuine Connections

Intensely collaborative

Professional with the ability to influence at all levels

Communicates often and openly

Skills and Abilities

Likes people, has fun and is energized by a fast-paced work environment

Must has solid business acumen with ability to analyze data and information and leverage it to impact the business moving forward.

Great communication skills. Must be a great listener. Efficient and effective written and e-mail communication. Ability to genuinely engage when speaking live via phone or in person

Strong command of English language including spelling and grammar

Team player with natural ability to build and maintain strong working relationships

Attention to detail and project management skills. This role requires ability to work on multiple projects and assignments concurrently

Experience with Photoshop, Illustrator or InDesign, a plus

Ability to travel to various markets and bakeries as needed (~30%)

Requirements:

BA/BS, preferably in Marketing or Communications.

Minimum 4 years work experience. Franchise and foodservice industry, a plus.

Ideal candidate will be based in major Northeast market of focus (preferably Philadelphia or Boston area).

Employees at a franchised Nothing Bundt Cakes bakery location are employed by the franchise owner/operator and are not employees of Nothing Bundt Cakes Corporate (the franchisor). All inquiries about employment should be directed to the franchise owner/operator and not to Nothing Bundt Cakes Corporate. Each franchise owner/operator is responsible for ensuring compliance with local, state and federal law.