OVERALL OBJECTIVE
The Ad Operations Specialist (AdOps) is responsible for creating, implementing, testing and trouble-shooting digital tracking initiatives based on the requirements provided by clients, internal strategy, analysts, vendors and developers. Using that information AdOps will setup online tracking and then monitor the results for the agency and client. The Ad Operations Specialist must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel. Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are a must. This position is expected to work with only general direction and guidance from the Ad Operations Manager to deliver consistent results. This individual is expected to draw heavily on their independent expertise, web development knowledge and implementation experience to successfully complete their assigned tasks in a timely manner.
RESPONSIBILITIES
- Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
- Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
- Establish and successfully manage against implementation timelines.
- Ensure projects are on track, so that accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
- Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
- Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
- Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
- Handle multiple projects and clients simultaneously.
- Work under tight deadlines and have strong attention to detail.
Required Skills
REQUIREMENTS
- Preferably 2+ years in development, the digital space or web content management
- Minimum of 2+ years in digital advertising operations, web tagging and/or tracking
- Excellent documentation, organizational and communication skills
- Ad Ops, tracking and tagging expertise in one or more of the following:
- Display (Sizmek, DCM, Facebook, media vendor pixels)
- Social Media (Facebook, Twitter, Instagram, Pinterest)
- SEM (AdWords, Gemini, Bing)
- Email/CRM
- Web Analytics (Google Analytics, CoreMetrics, SiteCatalyst)
- Audience Insights pixels (DataLogix, BlueKai, Quantcast)
- General knowledge of HTML and JavaScript
- Strong attention to detail
- Ability to work independently and as part of a team
- Knowledge of or experience with two or more of the following is a plus:
- Debugging processes
- JavaScript/HTML5/CSS
- WordPress
- Ad Ops, tracking and tagging with: Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag
The responsibilities are many, various and not limited to those written in this document.
Required Experience