This financial services company is a fast-growing direct lender specializing in offering tailored business loans to small and medium-sized enterprises (SMEs). They provide flexible financing solutions, often for businesses that struggle to secure traditional bank loans due to bad credit or complex financial histories. The company has streamlined the loan application process, enabling businesses to access funding quickly, with approvals and funding sometimes within 24 hours. Their offerings include working capital loans, debt consolidation, and merchant cash advances. With a focus on personalized customer service, they help business owners navigate financial challenges and grow their companies.

A PPC (Pay-Per-Click) Expert is responsible for managing and optimizing paid digital marketing campaigns to drive traffic, leads, and conversions. They strategically create, test, and adjust advertisements across search engines and social media platforms. Their work involves conducting extensive keyword research, writing compelling ad copy, and designing landing pages that maximize the return on investment (ROI). Through analyzing campaign performance data, they adjust bids, budgets, and targeting criteria to improve the effectiveness of ads. A PPC expert ensures that digital marketing initiatives align with broader business goals, balancing both lead generation and cost-efficiency.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing, and social media platforms.
• Conduct in-depth keyword research, competitor analysis, and market research to identify opportunities for growth.
• Develop and test ad copy, landing pages, and creatives to improve ROI and conversion rates.
• Monitor daily budgets, bids, and expenses to ensure optimal performance while staying within budget.
• Provide regular reports on campaign performance, identifying trends and recommending adjustments.
• Implement A/B testing to improve click-through rates (CTR) and overall campaign success.
• Collaborate closely with the marketing and sales teams to align PPC strategies with broader business objectives.
• Keep up-to-date with industry trends, tools, and best practices in PPC to maintain competitive advantage.

Requirements:

• Proven experience managing PPC campaigns, ideally in financial services or a related field.
• Expertise in Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills with the ability to derive actionable insights from data.
• Familiarity with retargeting, display campaigns, and performance tracking tools.
• Ability to manage high-budget campaigns effectively and meet performance goals.
• Strong communication and teamwork skills.

Preferred Qualifications:

• Experience in financial services or lead generation industries.
• Certifications in Google Ads and Google Analytics.
• Knowledge of landing page optimization and CRO (Conversion Rate Optimization) techniques.

Compensation:

• Competitive salary of $80,000 - $100,000 with performance-based bonuses.
• Opportunities for career advancement.