Job Description

THE COMPANY

Paris Presents Incorporated is an entrepreneurial, privately held / private equity backed company that creates and distributes strong brands of makeup tools and body care accessories in over 75 countries. Our 70+ year old company is a high-growth, beauty business with a focus on exceptional quality products at affordable prices developed through innovation and on-trend design. Paris Presents has a very fast paced culture, with the senior management team coming from major CPG companies and having strong records of growing businesses. The company has been recognized on Inc’s Top 5000 fastest growing privately held companies to work for 3 years in a row.

BRANDS

The company’s core brands are EcoTools®, Real Techniques®, Freeman Beauty. EcoTools® is a leader in eco-conscious beauty products, most notably for incredibly soft cosmetic brushes but also offers a line of hair brushes and bath accessories. Since its launch in 2011, Real Techniques® is the number one makeup brush brand on YouTube, the leading share brand in the UK and one of the fastest growing brands in the U.S. Body Benefits by Body Image® is the number one brand in bath accessories with distribution at key retailers such as Walmart and Target.

JOB PURPOSE:

Drive international brand presence by leading translation of global brand strategy into local markets, working with local partners to develop robust go-to-market strategies, productive product assortments, and effective marketing plans and implementation of all such plans

ESSENTIAL FUNCTIONS:

• Achieve global sales goals through leadership of all global brand marketing efforts
  • Acts as the primary point person on behalf of brand marketing to key international cross-functional stakeholders.
  • Represents international brand marketing needs and leads cross functional coordination of resources to provide support
• Recognizes and activates business development opportunities and growth potential for PPI Brands across international markets
  • Helps to ideate and implement localized marketing campaigns and activations to drive brand agenda.
  • Advises international commercial teams on product positioning, portfolio management, and pricing.
  • Supports all unique New Product Development and Exclusive promotional activity in collaboration with the Innovation team to conceptualize and commercialize launches
• Boosts brand presence through action-oriented insights derived from deep level understanding of local market dynamics, trends and competition
  • Continuously builds a thorough knowledge of global consumer insights, category and business trends, and competitive landscape
  • Closely monitors brand and product level performance across major international markets and key retailers to identify risk & opportunities.

QUALIFICATIONS:

• 6+ years of proven success in global marketing and/or brand management
• Preferred Experience developing and/or overseeing marketing plans for the China market and other developing markets
• Demonstrated success as global brand lead working with local teams to execute brand plans
• Keen understanding of overarching global marketing and financial fundamentals paired with willingness to execute against detail-oriented tasks
• Strong experience in brand strategy, consumer & customer insights, budget management and P&L exposure
• Ability to lead and partner with international cross-functional teams
• Ability to work outside of standard office hours as needed by local market schedules
• Ability to accommodate international travel as needed
• Preferred multi-lingual in one or more of the following languages - Mandarin/Spanish/Arabic /German/Portuguese
• Beauty and/or personal care experience preferred