Job Description

**This is an in-office role located in Miami Lakes, FL.

Job Description**

The Paid Advertising Specialist is a critical member of our marketing team, responsible for strategizing, executing, and managing paid digital campaigns across various platforms, including Google Ads, Facebook, TikTok, YouTube, and more. This role demands a detail-oriented, well-organized individual with excellent communication and leadership skills to handle multiple projects simultaneously and collaborate effectively with other Media teams, including the Traditional Marketing Manager, Digital Marketing Manager, and Account and Analytics teams.

As a Paid Advertising Specialist, you will employ a data-driven approach to create impactful marketing strategies, optimize campaign performance, and support the organization in achieving its business objectives. This role requires a creative and analytical mindset to continuously improve and innovate within the rapidly evolving PPC and paid social media landscape.

Role Responsibilities:

• Strategize, execute, and manage PPC and paid social media campaigns on platforms including Google Ads, Facebook, Instagram, TikTok, YouTube, LinkedIn, and Local Service Ads (LSAs).
• Implement and manage paid social and paid search-driven campaigns using online platforms and tools, including Outgrow, CallRail, and Zapier to ensure seamless tracking and reporting.
• Set up, optimize, and scale paid campaigns while implementing A/B testing, audience targeting, retargeting, and funnel strategies to maximize conversions.
• Analyze and refine existing high-performing campaigns to maintain growth and optimize performance.
• Use a data-driven approach to develop marketing strategies and plans that support and achieve the firm’s business objectives.
• Assist in developing media strategies and building paid media plans, including budget allocation, bidding strategies, audience segmentation, and ad creatives.
• Ensure all tracking codes, UTM parameters, and integrations with CallRail, Zapier, and other conversion tracking tools are properly installed and functioning correctly.
• Monitor and optimize Local Service Ads (LSAs) and Google My Business profiles for multiple locations to enhance lead generation.
• Provide clear creative direction to the design team for ad creatives on Facebook, Instagram, TikTok, YouTube, and Google Display Network.
• Conduct competitive research, audience segmentation, and trend analysis to identify new growth opportunities.
• Stay up to date on industry trends, algorithm changes, and best practices in paid media and PPC advertising.
• Track and report performance metrics, ROI, and KPIs to refine campaigns and maximize efficiency.

Working Schedule: Monday - Friday, 9 AM to 5:30 PM EST

Qualifications

Qualifications
Education and Experience:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience managing PPC, Google Ads, and paid social media campaigns.
• Proven experience with platforms such as Google Ads (Search, Display, Video), Facebook Business Manager, LinkedIn Ads, TikTok Ads, and YouTube Ads.
• Hands-on experience with SEO optimization and Local Service Ads (LSAs).
• Experience with conversion tracking tools such as CallRail, Zapier, and Outgrow for lead attribution and performance monitoring.
• Must be Google ads certified.
• Familiarity with Salesforce (Litify platform) is preferred.

Technical Skills:

• Advanced proficiency in Google Ads, Facebook Ads Manager, and TikTok Ads Manager.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking implementations.
• Strong understanding of digital advertising metrics, bidding strategies, and budget management.
• Expertise in A/B testing, audience targeting, and landing page optimization for PPC campaigns.
• Familiarity with Google My Business, LSAs, and website SEO best practices.

Analytical and Strategic Skills:

• Ability to analyze performance data, identify trends, and make data-driven optimizations.
• Strong problem-solving skills with a focus on campaign efficiency and lead generation.
• Capability to develop and implement comprehensive paid media strategies tailored to meet business objectives.

Soft Skills:

• Excellent communication and collaboration skills, with the ability to coordinate with cross-functional teams.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
• Proactive mindset with leadership qualities and initiative.

This role is ideal for a results-driven paid media expert who thrives in an innovative and fast-paced environment. If you're ready to take charge of paid advertising campaigns and drive significant growth, apply today!

Additional Information

** What We Offer**

• A dynamic, high-performance culture where your leadership and execution directly impact success.
• Competitive salary and growth opportunities in a rapidly expanding firm.
• Comprehensive benefits: health insurance, 401K match, PTO, and professional development programs.

We value your wellbeing and offer opportunities for professional development to help you grow your career. Our comprehensive package includes health benefits; pretax health care and dependent care saving accounts; life insurance; paid time off and holidays; and a percentage match on your 401K contributions to insure your overall satisfaction and security as part of our team. Additionally, we provide confidential counseling services, mental health support, and financial guidance. Come make a difference for our clients!

All your information will be kept confidential according to EEO guidelines.