Job Title: Paid Media Manager
Location: Remote (Latin America)
Employment Type: Full-Time
About the Client
Our client, a U.S.-based digital marketing agency, is seeking a talented Paid Media Manager to manage and optimize their digital advertising campaigns. They specialize in helping brands grow through innovative and results-oriented digital strategies and are looking for a professional who brings a unique understanding of Latin American markets to their team.
Job Overview
As a Paid Media Manager, you will be responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a highly analytical and creative thinker, experienced in driving ROI, scaling campaigns, and utilizing performance data to improve results continually.
Key Responsibilities
- Campaign Strategy & Management: Design, launch, and optimize paid media campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn to align with client goals.
- Performance Analysis & Reporting: Track and evaluate campaign KPIs, providing insights and recommendations for improved performance and higher ROI.
- Audience Research & Targeting: Conduct research on target audiences across Latin American markets to create tailored campaigns that resonate and convert.
- A/B Testing & Optimization: Regularly test ad creatives, messaging, and landing pages to optimize campaign results.
- Budget Management: Manage budgets effectively to maximize performance and achieve financial objectives for each campaign.
- Collaboration: Work closely with internal teams across creative, content, and account management to ensure campaign alignment with client objectives.
- Trend Monitoring: Stay informed of industry trends, platform updates, and best practices to bring fresh ideas to client campaigns.
Qualifications
- Experience: Minimum of 3 years in paid media management, ideally in a digital marketing agency or multi-client setting.
- Technical Skills: Proficiency in platforms such as Google Ads, Facebook Ads, Google Analytics, and related tools.
- Analytical Skills: Strong data interpretation skills to derive actionable insights and optimize campaigns.
- Creativity: Ability to craft engaging ad creatives and develop fresh campaign ideas.
- Languages: Fluency in English and Spanish; Portuguese is a plus.
- Familiarity with Latin American Markets: In-depth knowledge of consumer behaviors and trends within Latin America.
- Organizational Skills: High attention to detail with the ability to manage multiple campaigns simultaneously.
Benefits
- Flexible Remote Work: Enjoy a fully remote position within a dynamic, collaborative environment.
- Growth Opportunities: Access to training, career development, and advancement opportunities.
- Innovative Culture: Join a team that values data-driven creativity and embraces new ideas.