Paid Media Specialist

HighKey Agency

Paid Media Specialist

Remote,
Full Time
Paid
  • Responsibilities

    Company: HighKey Agency
    **
    Location:** Remote
    **
    Overview:** HighKey Agency, a leader in digital branding for the aesthetic industry, seeks a Direct Ads Manager to oversee our advertising campaigns and ensure they align with our mission to elevate aesthetic clinic owners through innovative branding and lead generation.

    This role requires a sharp focus on managing and optimizing our advertising strategies to meet specific market needs and company goals.
    **
    Responsibilities:**

    • Ad account management: Fully managing up to 7 ad accounts across HighKey's marketing and their client's direct advertising.
    • Content Strategy + Scripting: Creating all of the content ideas, scripting, and then executing the filming with the respective teams.
    • Creative Oversight : Collaborate with creative teams to develop engaging ad content tailored to our target demographic.
    • Campaign Management : Develop and oversee ad campaigns across various digital platforms, focusing on aesthetic clinic owners in North America.
    • Funnel Optimization : Assist in refining marketing funnels, enhancing lead conversion and nurturing strategies.
    • Daily Optimization: Optimizing the ad spends of campaigns daily between ad sets.
    • CRM Optimization: Working with the respective CRM managers to ensure that all leads are logged properly, organized, and taken care of by the respective sales teams.
    • Internal Communication: Communicating and meeting with the social media, email marketing and other teams to coordinate messaging and campaigns for brand consistency.
    • Daily and Weekly Reporting : Ensure all advertising dashboards are meticulously updated and accurate—review lead generation data to optimize ad performance.
    • Analytics and Strategy Meetings : Participate in regular strategy meetings to discuss pipeline health, campaign effectiveness, and strategic adjustments based on analytics.

    Requirements:

    • Proven experience in digital advertising and campaign management. (Ex. Google Ads, Facebook Ads, TikTok Ads, etc)
    • Experience with local high-ticket service-based businesses
    • Experience with national high-ticket service-based businesses
    • Strong analytical skills and experience with Google Analytics and other marketing platforms.
    • Excellent communication and team collaboration skills.
    • Ability to manage multiple projects in a fast-paced environment.
    • Passion for the aesthetic industry and a drive to achieve excellent results.
    • Ideally, experience in the medical and/or aesthetics industry

    Benefits:

    • Competitive pay and performance bonuses.
    • Remote work flexibility.
    • Opportunity to work in a fast-growing sector with a highly motivated team.
    • Opportunity to rapidly scale compensation with commissions on active clients.
    • Access to HighKey Skool training for personal and professional development.

    Diversity Commitment: HighKey is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    Application Process: Interested candidates should submit their resume explaining their interest in HighKey and how their skills align with our core values and mission.