Job Description

HOW YOU’LL HAVE AN IMPACT AT PAULA’S CHOICE The Paid Social Media Specialist is a key member of the Digital Marketing team. The Paid Social Media Specialist is responsible for the day-to-day management, performance analytics and reporting for paid social channels.   

AS A PAID SOCIAL MEDIA SPECIALIST, A TYPICAL DAY MIGHT INCLUDE A MIX OF THE FOLLOWING:   

• To support the Paid Social team to accelerate growth, reach, and exceed business goals   
• Campaign set-up and management: audience development, creative testing, bid and budget management, and optimizations   
• Utilize Facebook Ads Manager and Google Analytics to develop insights and action items to drive new customer acquisition and revenue   
• Ongoing use of reporting, analytics, and trend tools for weekly, monthly and quarterly reporting   
• Other responsibilities as assigned by your manager

THE DETAILS:  

Location: Potential for fully remote (We are Seattle-based)   

Hours: Full Time   

Physical requirements: Ability to sit for long periods and ability to handle long periods of screen time.   

Travel requirements: None   

Qualifications

WHAT YOU’LL BRING TO THE TABLE:   

• 6-12 months of experience in managing successful paid social campaigns, ideally with a revenue/CPA goal   
• 1 year of experience in Facebook Ads Manager & Power Editor  
• Ability to work collaboratively with internal teams to successfully meet deadlines in a fast-paced, rapidly-changing environment   
• Learns quickly when facing new problems, enjoys challenges and finding solutions   
• Comprehensive understanding of Facebook’s ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives   
• Strong knowledge of Microsoft Office suite (Word, Excel, Powerpoint)

WHAT CAN HELP YOU REALLY STAND OUT:   

• Experience managing Pinterest and TikTok accounts is a plus   
• Experience using analytical skills of key digital campaign to drive performance metrics   
• BA/BS Degree required

Additional Information

WHAT WE OFFER YOU:   

• A robust benefits package including health, vision, dental, retirement and more   
• Transportation stipend, gym membership and more   
• Product samples and discounts   
• Generous PTO   
• Great location – we’re in the heart of Seattle’s beautiful International District   
• Exceptional environment – we work hard and celebrate our accomplishments. You might catch our teams riding the Seattle Ducks, at Mariner’s games or connecting at happy hours   
• Did we mention we’re a dog-friendly office?

Paula’s Choice is committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula’s Choice could be a wonderful fit for you.  

Note: At any time, with or without notice, Paula’s Choice reserves the right to add/delete/change the position’s requirements.