About Homestead Studio
🤓 We use data to make informed decisions around creative video storytelling — rather than having the data work for us.
This means we are constantly looking at Meta, TikTok, and other social platforms’ performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.
We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.
The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!
Responsibilities
Become an expert on each brand in your book of business, mastering their branding, tone of voice, and product offerings
Analyze client questionnaires to gain deep insight into brand identity, product features, customer profiles, and the psychological drivers behind purchasing decisions
Conduct customer and brand research, as well as social listening and competitor analysis
Write conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands
Identify content gaps and develop strategic, actionable roadmaps to address them
Collaborate with designers, reviewing ad quality, and ensuring creative excellence
Send and manage client approvals, incorporating feedback into final deliverables while maintaining project momentum
Outlining testing variables, presenting hypotheses, and executing creative based on those insights
Analyzing ad performance data and incorporating findings into future creative strategies
Report weekly on creative performance, emerging trends, and strategic recommendations to account managers
Qualifications
Facebook and Instagram product knowledge is required; familiarity with TikTok is a strong plus
Genuine interest in performance marketing and direct response advertising
Solid grasp of ad copy best practices with a track record of crafting compelling hooks that drive results
Bachelor’s degree in a related field or equivalent professional experience preferred
Graphic design experience is not required, but design best practice knowledge is expected for QA outputs
Experience collaborating effectively within a remote team environment is a plus
Passion for continuous learning and staying ahead of industry trends
Hands-on experience in media buying and/or managing social advertising platforms preferred, with demonstrated ability to plan, execute, and optimize campaigns
Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.
Benefits
Health, Dental & Vision (fully covered by Homestead) + 401K matching available
15 Days PTO (prorated based on start date), plus 11+ paid holidays
Wellness credit benefits
Diverse and forward-thinking environment
Exciting career growth opportunities
A company culture that values freedom, responsibility, and impact-driven work
Additional Information This is a fully remote role.
Homestead Studio is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Homestead is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact Human Resources at hr@homesteadstudio.co.
This is a remote position.