Job Description
The Vice President of Analytics and Technology is a key leadership role responsible for driving the analytics practice evolution, operations, and revenue growth across the agency, specifically focusing on the North American business for a critical global client. Reporting to the Global Analytics Lead, the VP of Analytics will manage data sciences, performance marketing analysts, and business intelligence teams and ensure a unified understanding of media investment value in terms of new customers and customer lifetime value. The ideal candidate will be an inclusive, critical thinker with high emotional intelligence, capable of leading diverse teams and delivering results.
Role Objectives:
Account Management
- Drive client satisfaction and growth, specifically pertaining to analytics and technology
- Support cross-agency collaboration and matrix structure to ensure client success
- Collaborate with media investment teams and clients to develop and manage a learning agenda, ensuring clear project prioritization and resource allocation
Client Leadership
- Act as a senior leader for assigned clients, building strong relationships and influencing key stakeholders
- Maintain a strong understanding of marketplace conditions, leveraging knowledge of the latest trends in analytics and marketing technology (e.g., App Measurement (Kochava), Cookie Deprecation, Customer Data Platforms (mParticle), Google and Adobe marketing technology platforms) to lead client strategies and deliver industry-leading points of view and perspectives
Practice Development
- Enhance and implement frameworks to address client strategies, integrating digital media, customer analytics, and performance improvement
- Establish and maintain partnerships with leading technology and analytics platforms
- Identify process improvements through new service development and improve workflow efficiency.
Team Leadership & Development
- Foster a culture of teamwork, collaboration, accountability, and intellectual curiosity
- Provide coaching and mentorship to develop critical thinking, quantitative, and technical skills across teams
- Oversee hiring, training, and mentoring within the department, supporting diversity and inclusion efforts
- Conduct performance reviews and career path planning for direct reports
New Business
- Support business development opportunities, serving as a strategic business lead when needed and collaborating with other departments and teams within the organization
- Contribute to prospecting through personal and professional networks
- Identify and coach key department contributors for successful new business participation, fostering a cross-functional approach