SUMMARY

Pinelake Church is looking for a creative and strategic Social Media Coordinator to lead and enhance our online presence. This role focuses on building meaningful engagement with our community through compelling content, collaboration, and consistent storytelling. If you have a passion for leveraging digital tools to make an impact and reflect our mission, this is for you!

GENERAL RESPONSIBILITIES

• Works in coordination with the overall goals and objectives of Pinelake Church.
• Assists staff members, when needed, to support teamwork and contribute to the successful completion of their objectives and strategies; and,
• Basic personal responsibilities:
  • Maintain a vital and growing personal walk with the Lord through committed Bible study, prayer, meditation and practicing L3.
  • Maintain proper priorities in your home including your spouse and children (if married and/or with children).
  • Faithfully support the ministries of Pinelake by maintaining wise stewardship measures over the resources entrusted to you.
  • Maintain active participation in community.
  • Reflect a growing awareness and practice of personal Emotional Healthy Spirituality.
  • Perform duties and responsibilities in a manner to glorify Christ and further the mission and ministry purposes of Pinelake Church (Colossians 3:23-24).
  • Value the 7 H's of our staff culture in your heart, home, and life (Humility, Honor, Honesty, Hunger, Holy Spirit, Health and Harmony).

SPECIFIC LIST OF JOB DUTIES AND RESPONSIBILITIES

• Content Creation & Strategy: Develop and implement social media strategies that reflect Pinelake Church's mission and vision. Create, schedule, and publish engaging content across all platforms.
• Team Support & Training: Lead and support social media teams across campuses and ministries, offering training and collaboration to ensure messaging consistency.
• Engagement & Community Building: Connect with our community by monitoring conversations, responding to messages, and fostering an engaging online presence.
• Collaboration: Work closely with the Communications team to create and execute campaigns, keep messaging cohesive, and stay on top of emerging trends.
• Data & Analytics: Track and analyze the performance of social media campaigns. Provide insights and recommendations to improve engagement and impact.

SUPERVISORY RESPONSIBILITIES

Will coordinate work with social media teams made of servant leaders.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

EDUCATION AND EXPERIENCE REQUIRED

• Bachelor's degree in Marketing, Communications, Graphic Design, or equivalent real world experience.
• Proficiency with social media platforms like TikTok, Instagram, and Facebook.
• Experience using content calendar tools such as Sprout Social and CoSchedule.
• Skilled in content creation tools like Unfold, InShot, VSCO, and the Adobe Suite.
• Strong writing and communication skills.
• Demonstrated ability to stay updated with the latest social media trends, tools, and best practices to keep content fresh and engaging.