As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community's growth.
Qualifications
- Extensive digital experience required.
- Solid understand of StoryBrand framework
- Solid grasp of grammar and spelling—and the understanding that rule-breaking is necessary sometimes for effect.
- Minimum 5 years of agency experience, developing and executing marketing strategies for major B2B and B2C clients.
- Minimum 5 Years of digital experience including website builds.
- Ability to interview stakeholders and plan website content, site maps.
- Basic understanding of integrated marketing strategies, including advertising, paid/earned media, digital and creative services.
- Strong passion for and knowledge of digital marketing disciplines.
- Strong interpersonal and proactive problem-solving skills; ability to successfully maneuver competing demands.
- Strategic ability; capable of working with a team to create winning short-term and long-term marketing plans for clients.
- Approaches work with a sense of eagerness, “take ownership” attitude.
- Capacity to work independently, works well under tight deadlines.
- Strong rational thinking, logic and critical reasoning, and analytical problem solving skills are a must.
- Ability to take initiative and be proactive with workload.
- Ability to take, give, and discuss constructive criticism.
- Ethical and trustworthy.
Essential Job Functions
- Serve as internal and external communications creator while maintaining company and/or client tone and mission.
- Conceptualize projects upfront.
- Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy.
- Serve as internal and external communications creator while maintaining company and/or client tone and mission.
- Write clean, concise, and well-polished copy for advertising campaigns.
- Create and optimize website content considering SEO and Google Analytics.
- Edit existing content, copy-edit client supplied content prior to publishing.
- Build and maintain internal and client editorial calendars and written guidelines.
- Stay up to date with the latest industry trends and customer challenges.
- Maintain brand standards for multiple client brands.
- Interact with content specialists, graphic designers, and internal team members to create and review all content and ensure consistent messaging.
- Frequently test new content formats and distribution channels, including formal A/B testing.
Internal Job Functions
- Work closely with leaders, marketing teammates, and other departments to create effective communications strategies that articulate our core benefits properly and consistently.
- Company advertising and marketing.
- Maintain brand standards for internal brands.
- Generate ideas to increase customer engagement.
- Ensure a strong web presence on various channels.
- Monitor and grow the company's social media and organic traffic.
- Daily meetings at 9 am.
- Marketing, Advertising, Creative, and Digital best practices team training.
- Learn and support our proprietary products.
- Create and maintain best practices and procedural documentation for the team.
- Push the business to adopt better content creation practices, thought leadership strategies, and client materials.
Bonus Experience
- Experience with Scrum or other agile project management methodologies.
- Experience with Drupal CMS.
- SEO keyword research.
- An eye for design, whether on professional tools like Illustrator, InDesign, and Photoshop or on simple, free tools like Canva.
- Professional services sales experience.
- Experience with marketing automation software.
- Experience with public relations, media buying or pitching, and press kits.
- Email drip and automated campaigns.