Job Description
With Printfreshs exciting growth, were searching for a dedicated Email + SMS Strategist who will grow with us and take these marketing channels to the next level. This position will be responsible for the strategy and oversight of bringing whimsy to our pattern-loving Printfresh community via their inbox and mobile phones.
This position is full-time, M-F, with time split between working from home and in our Philadelphia studio (in-office days are required). We will assist with and provide a stipend for relocation if the right candidate is from outside Philadelphia and is interested in relocating.
Please include a cover letter discussing why you would be a good fit for this job and are interested in working with us.
Responsibilities May Include:
Work directly with Marketing Manager and outside agency partners to ensure all email marketing aligns with our content calendar and reflects our brand voice and vision
Oversee the planning, development, testing and scheduling of all email campaigns and flows
Conceptualize, create, test and schedule all SMS campaigns and flows
Develop and lead the strategy of new concepts for each season
Develop and maintain SMS and email calendar
Oversee and direct A/B testing
Perform list segmentation
Email and SMS list scrubbing
Analyze monthly reporting and insights
Update and revise all automated flows on a seasonal basis
Stay current on latest trends and best practices in email and SMS marketing
Perform competitor analysis and identify opportunities
Develop tactics to grow email and SMS databases
Work with ecommerce manager to improve landing pages and make site improvements that lead to email and SMS marketing success
REQUIREMENTS
BENEFITS