Job Description

The Product Manager for LGC is responsible for the company’s ACCURUN® and Optitrol serology and molecular product lines with direct oversight of the business’ current and future product and service offering, and market expansion. Activities include portfolio management, segmentation strategy, brand management, communications, and thought leadership. This position ensures that budgets, timelines and performance objectives are met.

• Champion the Voice of Customer.
• Develop one, three, and five-year product roadmaps.
• Create business cases with supporting financial models for portfolio growth initiatives.
• Develop product marketing strategy and provide input into the annual Marketing Budget.
• Execute successful product launches while meeting timeline and budget targets.
• Working with Marketing to monitor, evaluate and report on all marketing activity, assessing impact across revenue, share growth, ROI and equity metrics.
• Ensure internal stakeholders receive information necessary to meet their goals.

Portfolio Management

• Analyze key market drivers and perform market analysis, including market size, market share, channel performance and competitive environment.
• Monitor the performance of the product portfolio throughout the product lifecycle, identifying market gaps and product/ service enhancements.
• Employ formal and informal market research to monitor, identify and interpret changing customer attitudes, demands and unmet needs for global diagnostic products and services.
• Drive New Product Development interfacing with R&D, Manufacturing, Quality and Sales while maintaining launch timelines.
• Develop segmentation strategies via a strong program of insight and understanding, and feed this insight into strategic planning and impactful go-to-market strategies including product positioning, key benefits and target customers.
• Support the business’ growth with product and service offerings outside of its core lines.

Marketing Strategy

• Lead the systematic planning, development and delivery of robust marketing strategies that align to the Business Plan and support the business’ efforts to meet revenue and EBIDTA financial targets.
• Work with Marketing to engage with Sales, Business Development and Business Unit leads to align marketing activities in support of both existing business and growth plans across all customer and market segments.
• Provide input into corporate strategy development, including M&A activity.

Marketing Communications

• Use customer insights to inform and develop compelling communication strategies.
• Define and validate a value proposition and messaging framework, informed by best-practice, to promote market development and support sales efforts.
• Work with Marketing to leverage segmentation strategies for content development and implementation of tactical marketing activities supporting current products and new product launches meeting financial goals.
• Develop, and work with Marketing, to implement a comprehensive digital equity strategy for the business, in areas including social media, SEO, PPC, e-Blasts and integrated digital and traditional marketing tools.
• Develop tools and techniques to support indirect sales via In Vitro Diagnostic (IVD) manufacturers and/or distribution channels.

Qualifications

• Bachelor’s degree in marketing, Business Administration or related scientific discipline required. MBA preferred.
• 5+ years of product management and marketing experience including 3+ years in strategy development is required.
• Strong history of successful global product launches.
• Serology and/or Molecular diagnostic industry experience preferred.
• Proven management experience – a track record of having planned and delivered significant growth.

Additional Information

What we offer (US based-employees):

• Competitive compensation with strong bonus program
• Comprehensive medical, dental, and vision benefits for employees and dependents
• FSA/HSA Pre-tax savings plans for health care, childcare, and elder care
• Deductible Buffer Insurance and Critical Illness Insurance
• 401(k) retirement plan with matching employer contribution
• Company-paid short- and long- term disability, life insurance, and employee assistance program
• Flexible work options
• Pet Insurance for our furry friends
• Enhanced Parental leave of 8 additional weeks
• PTO that begins immediately
• Town Hall monthly meeting onsite/virtual, Cheer program where employees are recognized for outstanding work, Company wide social events, frequent catered lunches and much more!

LGC strongly believes that every job applicant and employee should be valued for their individual talents regardless of age, disability, race, color, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or maternity, religion, or belief. Short listing, interviewing and selection will always be carried out without regard to gender, sexual orientation, marital status, color, race, nationality, ethnic or national origins, religion or belief, age, or trade union membership.