Job Description
ATPCO is seeking a motivated and detail-oriented Product Marketing Intern to support our Product Marketing team in enhancing our Go-to-Market (GTM) strategies and processes. This role will focus on applying AI tools and automation to improve efficiencies, building frameworks for market research, and ensuring our GTM initiatives drive measurable results in the airline industry.
Key Responsibilities
- GTM Process Development & Optimization:
- Support the development and execution of GTM plans, ensuring alignment with product marketing goals and timelines.
- Leverage tools like Asana, Airtable, Confluence, Miro, and Jira to streamline GTM workflows and documentation.
- Build templates and frameworks to standardize GTM planning across the product portfolio.
- AI-Powered Automation:
- Use AI tools and automation platforms (e.g., Chat GPT, Make/Power Automate) to enhance GTM processes, such as persona building, competitive analysis, and customer segmentation.
- Explore opportunities to automate repetitive tasks, freeing up time for strategic initiatives.
- Persona Development & Customer Insights:
- Assist in creating and refining buyer and user personas to guide GTM strategies.
- Conduct market research to uncover customer needs, industry trends, and competitive benchmarks.
- Marketing Strategy Support:
- Collaborate with product, sales, and marketing teams to develop key GTM deliverables, including messaging frameworks, positioning, battle cards for sales and more.
- Track and measure the effectiveness of GTM activities, providing recommendations for continuous improvement.
- Airline Industry Focus:
- Research and analyze trends, technologies, and dynamics within the airline and travel sectors to inform GTM strategies.
- Help align GTM efforts with the unique needs of airline industry stakeholders.
Why Join ATPCO?
ATPCO sits at the heart of the airline industry, driving innovation and enabling smarter travel experiences. As part of our Product Marketing team, you’ll:
- Contribute to the transformation of GTM strategies in a dynamic and fast-evolving industry.
- Gain hands-on experience with AI-powered tools and automation in marketing.
- Work on meaningful projects that directly impact how airlines and travel companies deliver value to their customers.
Experience & Interest:
- Strong interest in the airline or travel industry; experience in the sector is a plus.
- Proficiency with AI tools and automation technologies, with a track record of applying them to marketing processes.
- Familiarity with tools such as Asana, Airtable, Confluence, Miro, Jira, or Make/Power Automate is highly preferred.
Skills & Attributes:
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
- Self-starter with a proactive mindset and a passion for process improvement.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
**Education & Technical Skills: **
- Currently pursuing or recently completed a degree in Marketing, Business, Data Science, or a related field.
- Experience with GTM planning, customer research, or marketing frameworks is a plus.
Application Process
- Interested in driving innovation in marketing and aviation? Submit your resume and a brief cover letter explaining your interest in Go-to-Market strategies, AI, and the airline industry.
Help us transform how airlines connect with the world!