Job Description

As the Product Marketing Manager, you’ll take the lead in our client’s product-led growth strategy. This role is all about making an impact—diving into market trends, competitive analysis, sales enablement, and crafting content that drives engagement. You’ll work closely with the Head of Marketing, developing strategies that truly connect with the right audience and drive customer growth.

Key Responsibilities

• Conduct audience analysis to develop comprehensive messaging strategies, validating concepts through strategic testing.
• Craft clear, compelling positioning and messaging that communicates the product's value proposition effectively.
• Develop internal and external product positioning materials, including sales collateral, web content, and solution briefs.
• Establish expertise in the industry, understanding customer behavior, and leveraging this knowledge to differentiate the product from competitors.
• Provide essential content and insights to sales, channel partners, and customer success teams to support their effectiveness.
• Conduct market and competitive research to identify customer needs, validate strategies, and contribute to product strategy development.

Qualifications

• 3+ years of experience in B2B SaaS product marketing.
• Ability to thrive autonomously in a startup environment, collaborating cross-functionally to influence leadership, align stakeholders, and execute strategies to achieve business objectives.
• Exceptional attention to detail with a knack for crafting concise, compelling messaging tailored to diverse audiences.
• Proven track record in developing and executing successful product go-to-market plans, including product launches.
• Results-oriented with strong planning capabilities and hands-on execution skills.
• Outstanding written, verbal, and presentation abilities.
• Experience in fast-paced startup environments with a creative mindset.

Additional Information

About SaaS Talent

SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.

Reach out to us at www.saas-talent.com to learn more about how we can help you .