Product Marketing Manager (Part-Time)

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IQ Clarity

Product Marketing Manager (Part-Time)

Alexandria, VA
Part Time
Paid
  • Responsibilities

    Company Overview:
    IQ Clarity's client is a fast-growing SaaS provider that empowers businesses with ERP solutions. We are dedicated to delivering innovative solutions that drive customer success and require a strategic Product Marketing Manager to help bring our products to market effectively.

    Job Summary:
    We are seeking a highly skilled Part-Time Product Marketing Manager with SaaS industry experience to own and execute product marketing strategies for our platform. This is a 3-month contract opportunity. In this role, you will work closely with sales, product management, and other cross-functional teams to support go-to-market activities, enable sales with compelling resources, and ensure the success of new product features.

    Key Responsibilities:

    • Develop and execute go-to-market strategies for new product features and updates.
    • Create sales enablement materials, including presentations, datasheets, competitive battle cards, and customer-facing collateral.
    • Partner with product management to translate technical features into value-driven messaging that resonates with target audiences.
    • Work closely with the sales team to ensure alignment on product positioning and equip them with tools to drive customer acquisition and retention.
    • Conduct market research and competitor analysis to inform product messaging and positioning strategies.
    • Collaborate with marketing teams to execute campaigns that drive awareness and adoption of new features.
    • Monitor and report on the effectiveness of product marketing efforts, using data to refine strategies.

    Qualifications:

    • 3+ years of experience in product marketing within the SaaS industry.
    • Proven track record of developing and executing go-to-market strategies.
    • Strong background in creating sales enablement resources and customer-focused content.
    • Exceptional communication and cross-functional collaboration skills.
    • Ability to distill complex product features into clear and compelling value propositions.
    • Familiarity with tools like Salesforce, HubSpot, or similar marketing and CRM platforms.

    Preferred Qualifications:

    • Experience in B2B SaaS marketing.
    • Knowledge of agile development and product lifecycle management.

    IQ Clarity is an Equal Opportunity Employer

    Unfortunately, our client is unable to offer visa sponsorship at this time