Public Relations Coordinator

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Pearl Abyss America

Public Relations Coordinator

Manhattan Beach, CA
Full Time
Paid
  • Responsibilities

    Pearl Abyss America, Inc. - the team behind Black Desert and the upcoming titles Crimson Desert and DokeV - is seeking a highly motivated, creative, results-oriented and quality-obsessed Public Relations Coordinator to help accelerate our gaming reach to millions of customers across all platforms (PC, Mobile, Console, etc.) in North America.

    The video games industry is transforming how players are entertained, communicating with each other, and interacting online and on their digital devices. As an experienced, passionate, and vision-driven PR expert who loves video games, you will be the main person who leads the company's PR activities for all the products covering North America and other regions, from planning to execution. You will work closely with the regional PR team, Marketing, Content Production, and Live-Service Teams to ensure the PR objectives are accomplished.

    This position reports to the Director of Public Relations. Primary responsibilities will be coordinating communications across multiple projects, supporting ongoing live-service and new IP announcements online, and staffing in-person events as needed.

    Location: Manhattan Beach, CA (Onsite)

    Job Type: Full Time

    Pay Range: $20 ~ $25 per hour (DOE)

    RESPONSIBILITIES

    • Coordinate public relations tactics for current titles and upcoming titles, launches, and promotions in North American regions
    • Support product marketing plans for launch titles and implementation of tactical components.
    • Help produce high-quality, informative, and interesting press releases, press kits, and related materials
    • Establish and maintain good relationships with media
    • Support promotional events, press conferences, tours, visits, and exhibitions
    • Analyze media coverage; develop responses when needed
    • Develop weekly, monthly, quarterly and annual media activity reports
    • Keep annual calendars of events, targets, and activities organized
    • Communicate strategies, risks and opportunities for assigned titles with other teams across the organization
    • Work closely with the internal teams and external partners and provide project briefs needed to develop key PR materials and components such as brand artwork and logo, style guides, CG or gameplay trailers, product websites and other promotional merchandise
    • Work closely with other regional teams to coordinate global PR initiatives
    • Manage relationships with 3rd party media planning agencies and marketing agencies
    • Collaborate with all relevant internal teams and external partners to ensure continuity in strategy and consistency in execution to ensure all the efforts are well-aligned to achieve the KPI objectives.
    • Track regional tactics to ensure they're aligned with departmental and global objectives.

    MINIMUM QUALIFICATIONS

    • ****Minimum 1-2 years of experience in video game PR, corporate communications or marketing OR Bachelor's degree in media, public relations or marketing or any related field experience
    • Knowledge and interest in video gaming, interactive entertainment industry
    • Experience in attending/organizing events or booths at major game/media/IT conventions or conferences
    • Basic knowledge of marketing fundamentals including positioning, strategic planning, market analysis, advertising and PR
    • Interested in working with online/digital marketplaces and developing digital content strategies and executing launches of supportive and standalone digital releases
    • Interest in working successfully with social media channels and editorial personnel in conjunction with executing PR and community plans
    • Strong written and oral communication skills, strong analytical and presentation skills
    • Positive attitude and team player who works with internal and external partners effectively
    • Advanced Proficiency in the MS Office software (especially PowerPoint and Excel)
    • *Travel may be required for this position

    PREFERRED QUALIFICATIONS

    • Avid Black Desert Online player
    • Bilingual in English/Korean is a plus

    PEARL ABYSS AMERICA BENEFITS

    In addition to having a great culture, some of our benefits include:

    • __Health Care Plan (Medical, Dental & Vision) 100% covered by the company for you and up to 3 of your dependents
    • Life Insurance (Basic, Voluntary & AD&D)
    • Retirement Plan (401K) - Company matching up to 5%
    • Pet Insurance covered by the company, for employee's pet animals (up to 3 pets)
    • Personal and Professional Development Wallet – up to $100/month
    • Life Style Wallet - $170/month Individual Allowance
    • Tiny Human Wallet - $500/month child subsidy
    • Paid Time Off - PTO (Vacation, Sick Days, Public Holidays & Winter Break)
    • Family Leave (Maternity, Paternity)
    • Company-sponsored Korean Classes
    • Free Gym Access (in the company office building)
    • Free Lunch in the Office
    • Stocked kitchen
    • Regular team outings and company events and more…

    Pearl Abyss America is proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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    To all recruitment agencies: Pearl Abyss does not accept agency resumes. Please do not forward resumes to our jobs alias, Pearl Abyss employees or any other organization location. Pearl Abyss is not responsible for any fees related to unsolicited resumes.