Job Description
Acumatica is seeking a Reference Program Marketing Manager responsible for managing and growing an impactful customer reference program, capturing and managing customer evidence assets, and activating/socializing social sharing opportunities across digital platforms. This role will report to the Vice President of Product Marketing.
Primary Responsibilities:
Identify, engage, develop, and manage a growing list of referenceable customers.
Manage reference request tracking, fulfillment, and outcomes.
Promote and advocate the utilization of the reference program to sales, VARs, and marketing to positively impact sales and marketing outcomes.
Define, track, and report customer reference metrics, goals, and benchmarks.
Create and maintain in-depth customer profiles and contacts.
Capture and manage customer evidence asset and database (written quotes, audio quotes, and videos/snippets)
Manage and promote social sharing opportunities to activate and amplify postings and reposting of content on Acumatica’s advocates own social media platforms and other digital platforms.
Work collaboratively with sales, product management, customer success, and marketing to develop scalable referral processes.
Ensure high level of collaboration and transparency with Customer Advocacy Program Manager to identify mutually beneficial opportunities.
Qualifications
Qualification Requirements:
3+ years of Reference program marketing manager experience in B2B enterprise software.
Understanding of how to develop and build relationships with referenceable customers.
Initiative-taker with a strong sense of ownership
Excellent people skills, with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
Capable of demonstrating a high level of professionalism, as well as organization, project management, communication, creativity, and problem-solving skills.
Ability to easily transition from high level strategic thinking to creative and detailed execution.
Ability and interest to design, build, implement, and use data-driven mechanisms to simplify and speed decision making regarding Customer Reference activities.
Experience implementing and/or significantly utilizing software to support ongoing customer reference program activities.
Additional Information
Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail HR@acumatica.com. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
For this role, the salary range is $90,000-$110,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience, and other relevant elements.
At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock for full time employees. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.
Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you work.
US-based employees: