Retail Marketing Assistant/Coordinator

MESISI LIMITED

Retail Marketing Assistant/Coordinator

Fullerton, CA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    Health insurance

    Paid time off

    About Us: Mesisi LTD is a fast-fashion subsidiary of Sailvan Times, a publicly traded e-commerce company specializing in global retail and direct-to-consumer brands. We operate a growing online fashion store, DressIn, and are launching our first retail location in Fullerton, CA. Combining digital expertise with in-store experiences, we bring trend-forward, affordable fashion to a wide audience. As we expand, we're looking for talents passionate about fashion, retail, and digital innovation. Join us and be part of shaping the future of fashion retail!

    Position Summary: We are seeking a Retail Marketing Assistant to support our clothing retail operations. This role involves developing and executing in-store marketing strategies, planning promotional events, and collaborating with cross-functional teams to drive brand awareness and enhance the customer experience. The ideal candidate will be highly organized, data-driven, and passionate about retail marketing. This position is based in Fullerton, CA.

    Responsibilities:

    Marketing Strategy Development and Execution: Create and implement in-store marketing strategies to increase brand visibility and foot traffic, aligning with brand positioning and market trends.

    Campaign and Event Planning: Organize and promote in-store and online events, including sales promotions, brand campaigns, and themed activities, using various channels such as social media and advertising to attract target customers.

    Market Research and Data Analysis: Conduct local market research and analyze customer behavior to develop targeted marketing plans. Use data insights to evaluate and optimize campaign effectiveness.

    Cross-functional Collaboration: Collaborate with merchandising, operations, and design teams to enhance new product promotions, store layouts, and customer experiences.

    IT Coordination: Work closely with IT teams to ensure system functionalities support marketing activities, including data analysis, customer management, and omnichannel integrations.

    Requirements:

    Language: English. Mandarin a plus.

    Education: Bachelor’s degree in business administration, Marketing, Advertising, or a related field.

    Experience: 1–2 years of experience in marketing or retail store promotions; prior experience in the clothing retail industry is a plus.

    Marketing Skills: Strong strategic thinking and hands-on experience in planning and executing marketing campaigns, with expertise in online and in-store integrated marketing approaches.

    Analytical Skills: Proficient in analyzing customer behavior and market trends to create data-driven marketing solutions.

    Communication and Coordination: Excellent interpersonal skills to collaborate with cross-functional teams and effectively manage projects.

    Creativity and Adaptability: A creative thinker who can quickly adapt strategies to market changes.