Job Description

As a Retail Specialist with our Fashion business group, you will play a key role in building, strengthening and maintaining relationships with retailers to ensure robust attendance at our events. This role involves proactive engagement, relationship-building, and market research to recruit retailers and buyers. You will work closely with the Head of Attendee Acquisition & Customer Success, the Events, Sales and Marketing teams, and other internal stakeholders to enhance the experience, attendance and success of our events.

Key Responsibilities:

• Research and identify new retail targets, studying market categories and industry leaders.
• Engage with retailers to secure attendance at our events.
• Cultivate and strengthen relationships with key retailers across various market segments and tiers.
• Maintain proactive communication with existing and potential retailers via phone, email, and in-person meetings.
• Address retailer inquiries and resolve questions related to show details, registration, and logistics.
• Work with the Events, Marketing, and PR teams to create and deliver retail-specific messaging and promotional materials.
• Contribute to copywriting and development of collateral that entices retailers to attend events.
• Provide up-to-date event information, such as brand listings, hotel rates, and show schedules, to prospective and returning retailers.
• Qualify prospective retailers and assist them through the event registration process.
• Utilize Salesforce to track, update, and analyze retailer data, providing insights to the sales and marketing teams.
• Regularly update and maintain retailer contact information in the database to ensure accuracy.
• Prepare reports and analysis on retailer engagement, event attendance, and campaign effectiveness.
• Assist in managing VIP and buyer programs in collaboration with other functional teams.
• Help with event execution, including show set-up and coordination of retail programs and experiences.
• Facilitate matchmaking between retailers and brands to foster long-lasting business relationships.
• Provide one-on-one concierge services to VIP retailers during events to ensure a premium experience.
• Source weekly leads to identify new retailers for event attendance.
• Work with the team to develop and execute targeted retail campaigns aimed at driving attendance.
• Support efforts to increase retailer engagement through ongoing outreach and relationship management.

Qualifications

• Bachelor’s degree in business administration, Fashion Buying/Merchandising, or a related field (or equivalent professional experience).
• 2-4 years showroom experience, or a related role in the fashion industry.
• Strong understanding of the fashion industry and retail landscape.
• Proven track record of relationship-building and sales skills, ideally within the fashion or retail sector.
• Exceptional interpersonal and relationship-building abilities.
• Strong customer service orientation with excellent verbal and written communication skills.
• Detail-oriented, creative, and innovative thinker with a proactive approach.
• Strong organizational and time-management skills, with the ability to prioritize effectively.
• Self-starter who thrives in a team environment and can work independently when needed.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Existing relationships with key retailers are a must.
• Ability to travel up to 30% of the time.

This role will automatically expire on 02/03/25.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.
• The salary range for this position $63,750-$80,000/YR depending on experience.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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