At Retail Zipline, our core mission is to improve the lives of retail workers. Retail is one of America's most populous workforces but also one of the most underserved. Through Zipline, we can touch on one in four American workers who are often minority, women, and working part-time while studying or taking care of the family. With Zipline, they can feel more connected to the brand's mission, understand what's expected of them, and be more successful in their jobs, all while driving business success and empowering brands to reach their vision.

But transforming the way brick-and-mortar retailers operate won't happen overnight. We need your help to improve the way that this 4.4 trillion dollar industry communicates with its store employees. Today, retailers rely upon cumbersome, slow, and inefficient systems. But we want to change that with Zipline's cutting edge retail operations platform.

And, we're already making a ton of progress. In 2020, during one of the toughest retail environments even, we tripled our sales and added these brands to our list of customers: Speedway, QuikTrip, American Eagle Outfitters, Hy-Vee, Sephora, L.L.Bean, and Fjallraven, among many more. They join customers such as GAP, LEGO, BevMo!, LUSH, Torrid, and more, that have been using Zipline to drive store execution. In fact, we now have more than 23,000 stores and hundreds of thousands of users on the platform.

Our perfect Head of ABM candidate is experienced in driving ABM success within an enterprise sales organization. You have a sense for the online and offline programs that help drive deals to close faster. You will be growing out a team of ABM managers within the year, but you will begin your time at Zipline by being a hands-on account manager and a partner to sales. 

Responsibilities:

• Partner with Sales Directors to plan and execute strategies to drive deals forward. with personalized tactics that accelerate the deal.
• Build, manage and mentor a team of marketing specialists focused on closing deals with our top prospect accounts.
• Assist Sales Directors with account research and planning, developing personas, and targeted messaging.
• Partner with digital marketing manager on digital programs (ads, social, landing pages, etc) targeting top accounts and own reporting and optimization.
• Work cross-functionally with sales and marketing leaders to define and execute account-based campaigns.
• Oversee offer creation and determine the optimal tactic mix for named accounts.
• Try new and creative tactics, develop 1:1, and 1: few programs designed to penetrate targeted accounts.
• Ensure that each activity is tracked and measured. Report on performance with a focus on pipeline and ROI. Partner with marketing analytics to utilize data and dashboards to inform future programs and investments.
• Partner with the content marketing manager to develop custom content
• Lead the process of A/B testing of messaging to improve response and conversion rates
• Conceive and develop a comprehensive demand generation program for each account by leveraging inbound and outbound tactics (e.g. webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing, etc)
• Partner with our graphic designer to develop creative that speaks to target audiences

More about you:

• 5-7 years of relevant ABM experience in enterprise B2B SaaS company 
• Extraordinary written communication skills: able to consolidate sophisticated ideas into clear, succinct executive summaries
• Proven success in influencing decisions at the senior level
• Ability to effectively communicate to, present to, influence, or befriend all levels within an organization.
• Outstanding listening and writing skills, and a keen ability to translate complex concepts into simple, persuasive language.
• Team player with excellent collaboration skills to build relationships across the company with both ours as well as our customers.
• Self-motivated, dependable, and dedicated.
• Able to travel up to 25%.

What's In It for You:

• Remote office: Join an effective remote team and work where you're comfortable
• Stock: Ownership in a fast-growing company.
• Time Off: Flexible vacation policy to encourage people to get our and see the world
• Benefits: 401k, and world-class medical, dental, and vision policies
• Team Fun: Twice annual company off-sites in fun locations. We've done New York, Costa Rica, Whistler, Palm Springs, San Diego, and Mexico City
• Learning: Sponsorship of meetup and conference attendance
• Great team: Working with fun, hard-working, nice people who are committed to making a difference!
• And Much More! We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.