Job Description

WANTED: ECOMMERCE STRATEGIST

Is this you?

I have too many clients and cant do quality advertising. I dont feel like I can test my ideas and strategies. I feel like Im not growing. I feel like Im the smartest person at my job.

We hear that all the time from our team when they first were hired. Six months later they say, I have grown more here in 6 months then I ever did at my other job.

If youre an advertiser who specializes in eCommerce advertising, this was made for you.

WHO WE ARE:

Right Hook Digital is a premiere eCommerce Growth Agency in the US and AUS and a Premium Facebook Marketing Partner, working with elite brands across North America and Australia. In the last 3 years, we've grown from the ground up to a team of 80+ globally and was named in Anthills 2018 Top 100 Coolest Company Awards.

If theres one thing we care about more than anything else, its thisdelivering exceptional results. Our core focus is to take our eCommerce clients and scale their businesses as aggressively as possible. If you don't have the runs on the board doing the same, then this won't be the position for you.

At Right Hook, we believe in culture and growth. If you dont like a culture that pushes personal growth, challenges all to be a leader and multiplier, and demands an always testing mindsetthis isnt a place for you. We believe in continual Kaizen.

We work with big brands, big budgets, and it requires big out of the box thinking. The only way to navigate a changing industry is to be constantly pushing new strategies. Thats us. Weve worked with Facebook on Alpha tests (they 100% sponsored $500k in ad spend for this) and were known for our product launch formula.

ABOUT THE POSITION

Were looking for Strategists. We want people who are strong in social advertising (Facebook/Instagram) and know how to strategize angles, offers, and what creative works. You have to know the levers to pull for eCommerce brands to make them more money. Since creative is the biggest lever in performance, you will need to work with your own team (we give you a team) to create creative and copy that converts. You have to have a deep understanding of Facebook ads and lead the strategy with our brands. You'll need to possess an understanding across the pillars of traffic, funnels, conversion, retention and value maximization with a strong grasp in Paid Social Advertising, primarily Facebook and Instagram advertising

As the eCommerce Strategist (Facebook Advertising Specialist), you will be executing on the following:

• Planning, documentation and presentation of strategies for your clients.
• Identifying bottlenecks, troubleshooting and providing solutions to execute on client accounts
• Playing the front-facing role and managing the overall client relationship
• Onboarding new clients
• Overall client performance and hitting set KPIs - testing and optimizing
• Full Accountability for Leading and Managing your Team Pod (typically 1-2 support members), prioritizing their work and time allocated to each client on a weekly and daily basis
• Following Right Hooks ad account best practice structures, testing rules and playbooks - we cant deliver consistent results if people are following their own processes. That said, were always looking for ways to improve and alternative ways to do things.
• Project management of any additional assets that may need production - landing pages/funnel builds, questionnaire forms, messenger bot etc
• Conversion Rate Optimization tests on landing Pages
• Writing ad copy
• Hitting deadlines and managing your team to do likewise
• Work with the Department Heads in improving processes and the overall performance of your team unit.
• Prepare and present detailed reporting for the client on a monthly basis
• A monthly Case Study on a client, campaign or split test
• Manage the clients ad spend as if it were your own.
• Assist in the training and progression of the junior members on our team
• Always staying up to date on the Paid Social Advertising industry (especially Facebook & IG) through groups, blogs and courses for the strategic benefit of your client's account and the Right Hook team as a whole.
• You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and were always learning from our mistakes!

To be considered, please provide a brief introductory video along with your cover letter and resume.

REQUIREMENTS

• 1- 2 years eCommerce Marketing experience
• 1-2 years years of Facebook Advertising experience
• Proven track record of strong Facebook Ad Account Results & Experience Managing $15k+/month Ad Budgets
• Strong Excel/Google Sheets skills
• Excellent Productivity and Prioritization skills
• Elite communication skills - both written and verbal
• Team player with focus on clients successwere here to elevate one another.

BENEFITS

• Base salary of $60k (based on experience/track record) OTE $95k-$105k after exceptional bonus structure rewarding performance plus accompanying commission structure for cross-selling of additional services.
• Access to training from some of the worlds elite Facebook Media Buyers - we bring the big industry names in every month to do account reviews and Q&A sessions with the media buying team.
• Get to work alongside some of the worlds best Facebook Media Buyers and eCommerce Marketers on a daily basis. We are a super tight knit team of eCommerce Growth marketers and entrepreneurs - many of us having owned, run and exited our own ventures and or previously worked client-side.
• Direct Access to the High-Value Agency Facebook Team in Singapore as a Premium Facebook Marketing Partner and all associated training and assets
• Have a support team to lean on assisting with communications, copywriting, video creation and graphic design. The more your accounts scale, the more resources you will have at your disposal.
• Strong career progression opportunity - were growing quickly and not looking to slow down, so were looking to develop leaders in-house that can move up as we grow.
• The opportunity to work with some amazing established and up-and-coming brands across a range of verticals - fashion, health & fitness, jewellery and accessories, hair and beauty, swimwear etc
• Given the number of applications being received, we will only be contacting successful candidates for the first round of interviewing.