Job Description

DIGITAL MARKETING SPECIALIST

Reports to Director of Marketing

Roll20 is an industry-leading software-as-a-service, bringing people together in gaming with the table top, built-in voice and video chat, a large connected marketplace, and the greatest users.  With over seven million accounts and growing, Roll20 provides endless opportunities to find your game and explore many worlds.  

This position is a unique and varied role designed to connect and lead through digital means.  The Roll20 Digital Marketing Specialist will have ownership of optimization online, designing email retention campaigns, supporting targeted messaging strategies, as well as contributing to the overall improvement of this product via cross-functional teams. Being the expert on user LTV, this position will work closely with XPerience Team Members, Product, and other company stakeholders to ensure that  our users are heard and acknowledged, enticed and satiated.   

We are looking for someone with excitement, curiosity, and a playful attitude to step in and navigate this adventure.

POTENTIAL CORE RESPONSIBILITIES

• Optimize customer journeys through various messaging and behavioral marketing.  
• Identify and disseminate key messages for user personas through marketing vertical and cross-functional teams.  
• Own lifetime value metrics and tracking for multiple user personas and subscription tiers.  
• Perform A/B testing on email drip campaigns, welcome pages, landing pages, and other messaging from targeted ads and other …
• Research and pitch new areas of acquisition.
• Other tasks as assigned.

THINGS WE ARE LOOKING FOR:

• A playful, adventurous spirit, quick to adapt and meet deadlines, while delving deeper and deeper into the product, users, and how they interact.

• A strategic marketer who understands and has worked across the full DTC marketing funnel.

• Knowledge of best practices for email marketing, social media advertising, YouTube search, SEO, Google Tag Manager & Google Analytics. 

• Familiarity with A/B testing, performance tracking and reporting.

• Experience working with creative and community-focused colleagues, particularly in or with online gaming, on a marketing team.

• Interest in tabletop games (cards/board games/role-playing/other) and use of Roll20 in general.

Roll20 staff, via coordination with Ritsuko Lifts LLC, are guided by company values that encourage diversity and inclusiveness. In line with company values, we provide competitive salaries and solid benefit packages, including health insurance, group life and personal accident insurance, short-term disability/long-term disability coverage, optional worksite insurance coverage, an employee assistance program, and a 401k with employer matching. We ensure staff have at least 3 weeks of vacation time away, in addition to sick leave, and flexible schedule.  We are a truly remote workplace (although we hope to get everyone together for a full company retreat once seeing people IRL is a safe thing again) and include equipment allowances for our staff to cultivate a functional working-from-home experience. We encourage applicants with non-traditional backgrounds to apply.  

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