Job Description
The Rooted Network Digital Strategist is responsible for executing the digital marketing strategy of the Rooted Network in the areas of social media, online, digital media, and a variety of digital applications of channels, reporting to the Rooted Network Director of Content. A full time position, the schedule is generally Monday- Friday for a total of 40 hours. This position is exempt under the Fair Labor Standards Act (FLSA).
Key responsibilities
- Manage and optimize digital properties and channels including design, functionality, performance and content.
- Leverage digital channels (owned and 3rd party), including online video, podcasts, social media (content creation & engagement), and digital advertising, to grow Rooted Network’s reach and impact. Utilize digital tools to achieve goals, including growing audiences, supporting marketing campaigns, and guiding prospects along a customer journey.
- Lead in the development of digital analytics and reporting, including creating, sharing, and continuously improving key performance dashboards.
- Create original content consistent with Rooted Network initiatives and goals