Job Description
About Ruggable
Ruggable is a Los Angeles-based, venture-backed e-commerce company revolutionizing the market for residential and commercial rugs. Our patented 2-Piece Rug System allows you to remove the top layer of your rug and wash it in your home washing machine, offering an affordable, stylish and convenient solution for young families, pet owners, and busy individuals. We're a small, entrepreneurial team with big ambitions. We have a strong brand, established traction and amazing advisors fueling our steady growth. This is an opportunity to get in at the ground floor of a quickly growing e-commerce startup at a very exciting time.
The Marketing Team
The Ruggable Marketing Team is collaborative and dynamic with clear growth targets. Working closely with the Design, Production, Product teams, the team aims to elevate our brand status and broaden our customer appeal. We learn fast to adapt to the ever-changing e-commerce landscape.
Job Summary
Reporting to the Associate Director of Influencer and Partnerships, the Influencer Marketing Manager would be leading our day to day performance marketing influencer verticals. They would work closely with our Influencer Coordinators on strategy and execution of our Influencer partnerships to drive value through scaling successful collaborations, acquiring licensed rights to high quality content, and developing data-driven methodologies for reporting value.
Mission
You will drive the strategy of our ongoing, evergreen Influencer efforts, building a reputation for Ruggable as a world class Influencer program that set its own trends and break new barriers.
Responsibilities and Duties
- Develop and manage influencer partnerships & campaigns to continue to build brand social presence
- Represent the brand and negotiate with agencies on agreements/contracts
- Identify opportunities and recommend strategies to increase quality & quantity of Influencer generated earned content
- Oversee and continuously evolve influencer initiatives to maximize effectiveness for core products for both earned & paid efforts.
- Work cross-functionally with internal teams to support all relevant initiatives, partnership requests & content needs.
- Daily monitoring of influencer coverage across all social media platforms, blogs, and YouTube channels.
- Compile and ensure timely completion of account weekly recaps, monthly reports, strategy guides, status calls and overall plans with attention to goals.
- Oversee and delegate day-to-day Influencer account activities with Influencer Coordinators and intern(s)
- Manage 1-2 Influencer Coordinators and an intern, with the opportunity to grow the team if required for successful scaled growth
- Work closely with influencer talent management to negotiate and develop contracts for paid opportunities using influencers (campaigns, photo shoots, experiences, meet & greets, etc.)
- All other duties as assigned
Qualifications and Skills
- 5+ years marketing, pr and/or digital experience required
- 3+ years digital influencer experience preferred
- Ability to manage employees and cultivate their growth within the organization
- Able to identify communication and growth opportunities
- Collaborative, hardworking and enthusiastic attitude
- A passion for social media & the home decor industry
- Deep knowledge of the top social media platforms- including channel growth and brand partnerships
- Knowledge & interest of interior design trends on social media
- Excellent written & verbal communication skills
- Excellent relationship building skills and negotiating skills
- Proven track record for achieving results and driving projects
Hours and Compensation
- Job Type: Full-time
- The position is currently remote until the end of the year and when our offices reopen in alignment with local guidelines as they evolve, it will be based in our corporate Gardena, CA office.
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