Benefits:
Bonus based on performance
Company parties
Competitive salary
Flexible schedule
Free food & snacks
Paid time off
Parental leave
Wellness resources
We are seeking a highly skilled and experienced SEO Copywriter to join our dynamic digital marketing team. This role requires a creative storyteller with a proven track record in writing compelling, search-optimized content that drives engagement and conversions. The ideal candidate will have a deep understanding of SEO best practices, hands-on experience with WordPress, and proficiency in using SEO software to research, analyze, and develop content strategies.
Key Responsibilities
Content Creation & Optimization
Develop high-quality, engaging, and SEO-friendly copy for websites, blogs, landing pages, product descriptions, and other digital platforms.
Write clear, compelling headlines, meta descriptions, and CTAs to improve search visibility and click-through rates.
Optimize existing content for on-page SEO factors, including keyword usage, internal linking, and formatting.
SEO Strategy & Execution
Conduct thorough keyword research using SEO tools like SEMrush, Ahrefs, or Moz to identify opportunities for new content and optimize existing pages.
Analyze competitor content and strategies to ensure our content stays competitive and relevant.
Collaborate with the SEO team to create content calendars and execute content strategies that align with business goals.
WordPress Management
Utilize the backend of WordPress to publish, format, and optimize content with a focus on user experience and SEO.
Ensure proper use of tags, categories, and plugins like Yoast SEO or Rank Math for effective on-page optimization.
Troubleshoot and resolve minor technical issues related to content and website functionality.
Performance Analysis & Reporting
Use analytics tools such as Google Analytics, Google Search Console, and SEO software to monitor content performance and provide actionable insights.
Adjust content strategies based on data to improve rankings, traffic, and engagement metrics.
Collaboration & Communication
Work closely with design, development, and marketing teams to ensure cohesive messaging and branding across all digital channels.
Provide guidance and feedback to junior writers or freelancers as needed.
Requirements
Experience: 3+ years of proven experience as an SEO Copywriter or similar role.
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
Technical Skills:
Advanced proficiency with WordPress, including familiarity with themes, plugins, and basic HTML.
Proficiency in using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
Knowledge of Google Analytics, Search Console, and content management systems.
Writing Skills: Exceptional ability to write, edit, and proofread clear and engaging content tailored for specific audiences and platforms.
Analytical Skills: Ability to analyze data and translate insights into actionable recommendations.
SEO Knowledge: In-depth understanding of on-page, off-page, and technical SEO best practices, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
Preferred Qualifications
Experience in creating pillar content and topic clusters.
Familiarity with voice search optimization and emerging SEO trends.
Basic graphic design skills or experience using tools like Canva or Adobe Creative Suite.
Soft Skills
Strong organizational skills and ability to manage multiple projects with tight deadlines.
Excellent communication and interpersonal skills for cross-team collaboration.
Creative thinker with a solution-oriented mindset.
Benefits
Competitive salary with performance-based incentives.
Flexible work environment (hybrid options available).
Paid time off.
Fully stocked office kitchen and weekly meals.
Opportunities for professional development and certifications.
Access to cutting-edge SEO tools and resources.