Job Description

As a Sales Development Representative (SDR) at Informa TechTarget, you will play a pivotal role in driving our growth by sourcing meetings that lead to content marketing programs in partnership with some of the world’s largest brands. You will be the front line, introducing our content strategy and development expertise to both existing clients and new prospects. Your focus will be on generating opportunities and building a strong pipeline for the TechTarget Account Executives through various channels such as phone, email, and LinkedIn.

Key Responsibilities:

• Research, source, and secure leads to build a robust pipeline for Account Directors.
• Make outbound sales calls within an assigned territory to generate qualified leads and set sales appointments.
• Leverage email and social media tools for inbound prospect development, engaging target prospects and presenting high-level value propositions.
• Participate actively in weekly meetings to recognize achievements, exchange insights, and collaborate with the team to overcome challenges.
• Manage and update prospecting status and activities via CRM (Salesforce.com).
• Develop a deep understanding of how content marketing programs unlock value for TechTarget’s customers by seeking out innovative approaches and best practices.
• Work closely with Account Executives to align on opportunities and drive revenue growth.
• Collaborate with internal teams to ensure seamless execution of sales processes and strategies

Qualifications

• Proven experience in B2B sales, preferably in the tech, content marketing, or lead generation industry.
• Strong ability to generate leads, build relationships, and set meetings through proactive outreach.
• Comfortable making outbound sales calls, and skilled at engaging prospects via email and LinkedIn.
• Proficiency with CRM tools (Salesforce.com or similar) and sales prospecting software.
• Excellent communication and interpersonal skills, with the ability to present complex solutions in a clear and compelling manner.
• Ability to meet and exceed monthly pipeline goals while maintaining a strong sense of accountability and teamwork.
• A passion for learning and developing expertise in content marketing and sales strategies.
• Self-driven, motivated, and results-oriented with a track record of achieving sales targets.

Additional Information

Salary: Up to 55,000 plus commission incentives.

This posting will expire on 1/29

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world