The Opportunity

The Sales Lead Generation Coordinator at Sani-Matic has a unique opportunity to drive business growth by developing and executing lead generation strategies that fuel the sales pipeline. This role allows for a combination of strategic thinking, market research, and hands-on prospecting to identify high-quality leads, support the sales team, and engage with potential customers across various channels. The individual in this role will directly contribute to the expansion of Sani-Matic’s customer base and strengthen its position in the market while working closely with cross-functional teams to ensure alignment with the company’s broader business objectives.

Impact

The Sales Lead Generation Coordinator will play a pivotal role in shaping the future growth of Sani-Matic by identifying and nurturing high-value sales opportunities. Through diligent research, effective prospecting, and collaboration with the sales team, they will ensure a steady stream of qualified leads that directly support sales efforts. This role will not only enhance the sales team's efficiency but also contribute to the company's bottom line by ensuring that Sani-Matic’s sales efforts are fueled with the best possible opportunities. The impact of this role will be felt in the expansion of market reach, the development of strong customer relationships, and the overall growth of Sani-Matic's business.

Why You’ll Love Sani-Matic

• A highly competitive wage and the potential for internal growth opportunities.
  
• Health (Both HSA and Traditional options), Vision, Dental, Flexible Spending, ID Protection, EAP, Company Paid Short-Term and Long-Term Disability Coverage, Paid Time-Off, Company Paid Life Insurance and a robust 401k Plan with Company match.

The Company

Sani-Matic, headquartered in Madison, Wisconsin, is a trusted manufacturer of sanitary process cleaning equipment and components. For over 75 years, the company has specialized in delivering innovative, automated cleaning solutions to industries such as food & beverage, personal care, and biopharmaceuticals. Their offerings include Clean-In-Place (CIP) and Clean-Out-Of-Place (COP) systems, hygienic components, and advanced digital tools like SaniTrend® Cloud for data-driven process optimization. With a commitment to operational excellence, sustainability, and customer success, Sani-Matic supports businesses in achieving efficient, repeatable, and compliant cleaning processes.

Core Values

Sani-Matic offers an environment with a strong work culture embraced by The Sani-Matic Way and the 30 Fundamentals.

The Sani-Matic Way – Is about being better than good. It’s about being the best! The foundation for being the best comes from great people in a healthy culture. The 30 Fundamentals describe the behaviors that make our culture the best. How we treat each other sets us apart and allows us to be industry leaders.

30 Fundamentals – Be Vigilant About Safety, Act With Integrity, Honor Commitments, Be Curious, Listen Generously, Speak Up & Speak Straight, Invest In Relationships, Do What’s Best For The Customer, Assume Positive Intent, Take Intelligent Risks, “Bring It” Every Day, Be Incredibly Responsive, Practice Blameless Problem-Solving, Be Relentless About Improvement, Embrace Chance and Growth, Get Clear On Expectations, Debate Then Align, Be Proud Of Your Work, Deliver Results, Own Your Work-Life Balance, Make A Difference, Be A Mentor, Show Meaningful Appreciation, Share Information, Think Team First, Embrace Diverse Perspectives, Create A Great Impression, Take Ownership, Be The Best You, Keep Things Fun.

What the Role Entails

The Sales Lead Generation Coordinator is responsible for developing and executing strategies to generate high-quality leads for Sani-Matic’s sales team. This includes identifying new opportunities, utilizing tools like trade journals, social media, and networking, and assisting the sales team in connecting with key decision-makers. The coordinator will maintain the CRM system (Salesforce), track lead progress, and collaborate with marketing to create effective promotional materials. The role requires strong research skills, a proactive mindset, and the ability to work effectively within cross-functional teams to drive lead generation and support the company's overall sales objectives.

Performance Objectives

First 30 Days – Learning and Integration

• Familiarize with Sani-Matic's product offerings, including their system technologies and services.
  
• Understand current sales processes and the tools used (e.g., Salesforce CRM).
  
• Meet with the sales, marketing, and other cross-functional teams to understand the company’s goals and strategies.
  
• Begin researching industry trends and potential customer needs to identify target markets.
  
• Begin managing the CRM system by inputting accurate lead and sales data
  
  

60 Days – Contribution and Building Relationships

• Develop and begin executing lead generation strategies by utilizing trade journals, social media, and networking events.
  
• Establish a pipeline of high-quality leads and start reaching out to potential customers.
  
• Work closely with the sales team to identify active projects and key decision-makers, assisting in appointment scheduling.
  
• Collaborate with marketing to develop promotional materials for lead generation campaigns
  
• Begin providing regular reports detailing business activities, progress, and strategic insights to the VP of Sales and Marketing.

90 Days – Leadership and Refinement

• Take ownership of lead generation campaigns and refine them based on feedback and performance metrics.
  
• Continue to build and nurture relationships with customers and industry partners.
  
• Actively identify and act on new growth opportunities through market research.
  
• Assist in refining the broader business development strategy based on lead generation data and industry trends.
  
• Maintain a steady and accurate flow of leads into the CRM system, ensuring it is updated and well-organized.

Learn More

Titus Talent Strategies is an approved partner of Sani-Matic. For additional details on this opportunity, please reach out directly to Rebecca Shaffer at Rebecca.shaffer@titustalent.com or (608) 673-3922.