SCHOOL MARKETING CONSULTANT
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
The School Marketing Consultant drives marketing efforts in both current and new schools, working closely with our Franchise Owners to ensure success and brand consistency. In this role you will generate a culture of positivity and accountability with Franchise Owners to ensure they meet their inquiry and conversion goals, foster trusted relationships with Franchise Owners, and influence results within their assigned school portfolio. This is a full-time, field-based role.
Serve as the trusted advisor to Franchise Owners and school leadership team members to provide marketing support to address the evolving unique marketing opportunities of each Primrose School
Consult on marketing strategies and tactics that generate demand and build the brand, serve as the subject matter expert on local school marketing
Support schools with resources and tools to build local school marketing plans
Proactively evaluate school marketing performance and provide recommendations on their local school marketing plans
Support Franchise Owners to analyze their marketing data, including inquiries, tour conversion, enrollment rate and campaign ROI, providing actionable insights to improve results
Proactively provide Franchise Owners with updates on marketing department initiatives and recommendations on local/regional opportunities and best practices
Communicate national, market (MLBC) and local marketing initiatives to Franchise Owners
Lead the marketing onboarding process for new schools
Build strong internal partnerships to ensure cross-departmental collaboration in order to drive business results
Partner with cross functional marketing team to build new school marketing plans, including briefing process and ongoing monitoring and reporting
Provide school perspective to Brand marketing team for marketing strategy decisions, and collaborate with internal marketing channel partners to collect feedback and create new opportunities for enhanced growth for school
Ongoing development and refinement of new school and local school marketing resources and toolkit
Ensure brand consistency and adherence to brand guidelines across all marketing materials
Analyze & report new school performance data for the purpose of identifying best practices, uncovering trends and providing recommendations to New School Support Coach and Franchise Owners to amplify results
Provide recommendations to improve new school Franchise Owner training
Provide feedback to the Franchise Owner and internal stakeholders that allows for course correction if enrollment objectives or marketing procedures are not on track or not met.
WHO WE ARE LOOKING FOR
Bachelor's Degree preferred
8+ years’ experience supporting marketing and branding initiatives in a multi-unit environment
Franchise experience highly preferred
Broad marketing experience including digital, print, social, and event-based marketing
Digital marketing proficiency – understanding of digital platforms, social media advertising and local SEO
Comfort and working knowledge of all media including national media and local sponsorships, community activations, and local media
Strong ability to analyze performance metrics and translate data into actionable strategies
Strong track record of successful internal and external relationship management; strong interpersonal skills to build effective, inclusive, and collaborative working relationships with cross-functional teams
Proven experience influencing without authority
Strong communication skills with the ability to adapt to various personality styles and build trusted relationships with Franchise Owners
WHAT YOU WILL GET
Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Full-time team members are eligible for health, dental and vision insurance
401k with company matching up to 3.5% and company provided life insurance
Employee Assistance Program
Flexible work from home options available.