Our client in Seattle, WA, is seeking an experienced Senior Advertising Manager to lead and optimize Amazon advertising campaigns for a diverse portfolio of eCommerce clients. This role requires expertise in Amazon’s advertising suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand Side Platform). The ideal candidate is data-driven, analytical, and results-oriented, with a proven track record of improving campaign performance and maximizing return on ad spend (ROAS).

Key Responsibilities:

• Develop and manage Amazon PPC and DSP campaigns to drive traffic, conversions, and sales.

• Utilize Amazon DSP for programmatic advertising, remarketing, and audience targeting.

• Conduct keyword research, ad copy optimization, and advanced targeting strategies.

• Monitor campaign performance metrics (e.g., CPC, ACoS, ROAS) and implement data-driven optimizations.

• Continuously refine campaign tactics through A/B testing, bid adjustments, and audience segmentation.

• Collaborate with content and product teams to align advertising strategies with product positioning.

• Stay updated on Amazon Advertising trends and platform updates to implement best practices.

• Manage advertising budgets to ensure cost-effective spending while meeting performance goals.

• Provide detailed performance reports, insights, and recommendations to clients.

Qualifications:

• 3+ years of experience managing Amazon PPC campaigns, including Amazon DSP.

• Strong track record in optimizing campaigns to achieve low ACoS and high ROAS.

• Proven expertise in programmatic advertising and audience targeting on Amazon.

• Advanced knowledge of Amazon Seller Central, Vendor Central, and third-party analytics tools (e.g., Helium 10, Jungle Scout).

• Excellent communication and client management skills.