Senior Associate Digital Engagement (Pharma)

JB Search Partners

Senior Associate Digital Engagement (Pharma)

New York, NY
Full Time
Paid
  • Responsibilities

    Our client is a leading organization in the life sciences industry, specializing in innovative public relations and marketing strategies to support healthcare, biotechnology, and pharmaceutical advancements. With a focus on leveraging expertise in communications strategies to drive engagement, awareness, and growth within the life sciences sector for clients.

    Job Summary

    We are seeking a highly motivated Senior Associate, Digital Engagement to support our client's digital initiatives within the life sciences industry. This role involves executing data-driven marketing campaigns, managing digital channels, and collaborating with cross-functional teams to optimize online engagement for healthcare, biotech, and pharmaceutical audiences.


    Key Responsibilities

    • Lead the management of clients under the Digital Engagement team
    • Use creativity to help build out innovative marketing campaigns and build strategic "big picture" planning for clients
    • Utilize social listening tool and manual analysis to conduct influencer identification reports and work with team members on recommendations for influencer programs
    • Lead daily social media monitoring and community management efforts for healthcare companies’ social media channels
    • Research and write copy for digital marketing content (to include organic social copy, paid social ads, search ads, video and graphic copy, etc.) and review content from Associates
    • Help build personas and audience behavior reports including findings, and initial recommendations
    • Create organic social media reports for select clients ensuring next steps include strategic tactics
    • Lead social listening reports with associate to recommend thoughtful strategies for clients
    • Assist with paid media reports delivered by the Paid Media team ensuring key insights are consistent with a clients’ larger digital plan
    • Use data reports to aid with tactical planning for large campaigns and ensuring recommendations fit with platform best practices
    • Lead the management and day-to-day tactics of specific influencer campaigns
    • Be a key partner for the paid media specialist and lead launching and ongoing optimization for paid campaigns
    • Serve as an internal and external subject matter expert in industry updates and platform usability; educate team members
    • Assist in managing the agency's social media accounts
    • Understand SEM and SEO and their roles in a marketing ecosystem


    Qualifications & Skills

    • Experience: 2-4 years of experience in digital marketing within the life sciences, pharmaceutical, healthcare, or biotechnology sectors.
    • Experience leading client communications
    • Past experience managing digital/social media clients and being client facing
    • Superior written communication skills, with impeccable attention to detail
    • Excellent project management and organizational skills
    • Expertise in executing marketing plans for healthcare and regulated industries
    • Experience using a social media engagement and posting tool (i.e. Brandwatch, Hootsuite, etc.)
    • Expert knowledge of utilizing a social listening tool (Netbase preferred)
    • Proficient in web analytics tools (Google Analytics, etc.)


    What We Offer

    • Competitive salary and performance-based bonuses.
    • Opportunities for career growth and skill development in the life sciences industry.
    • Flexible work environment
    • Health, wellness, and professional development benefits.
    • Exposure to cutting-edge innovations in biotech, pharmaceuticals, and healthcare
  • Compensation
    $70,000-$90,000 per year