Our client is a leading organization in the life sciences industry, specializing in innovative public relations and marketing strategies to support healthcare, biotechnology, and pharmaceutical advancements. With a focus on leveraging expertise in communications strategies to drive engagement, awareness, and growth within the life sciences sector for clients.

Job Summary

We are seeking a highly motivated Senior Associate, Digital Engagement to support our client's digital initiatives within the life sciences industry. This role involves executing data-driven marketing campaigns, managing digital channels, and collaborating with cross-functional teams to optimize online engagement for healthcare, biotech, and pharmaceutical audiences.

Key Responsibilities

• Lead the management of clients under the Digital Engagement team
• Use creativity to help build out innovative marketing campaigns and build strategic "big picture" planning for clients
• Utilize social listening tool and manual analysis to conduct influencer identification reports and work with team members on recommendations for influencer programs
• Lead daily social media monitoring and community management efforts for healthcare companies’ social media channels
• Research and write copy for digital marketing content (to include organic social copy, paid social ads, search ads, video and graphic copy, etc.) and review content from Associates
• Help build personas and audience behavior reports including findings, and initial recommendations
• Create organic social media reports for select clients ensuring next steps include strategic tactics
• Lead social listening reports with associate to recommend thoughtful strategies for clients
• Assist with paid media reports delivered by the Paid Media team ensuring key insights are consistent with a clients’ larger digital plan
• Use data reports to aid with tactical planning for large campaigns and ensuring recommendations fit with platform best practices
• Lead the management and day-to-day tactics of specific influencer campaigns
• Be a key partner for the paid media specialist and lead launching and ongoing optimization for paid campaigns
• Serve as an internal and external subject matter expert in industry updates and platform usability; educate team members
• Assist in managing the agency's social media accounts
• Understand SEM and SEO and their roles in a marketing ecosystem

Qualifications & Skills

• Experience: 2-4 years of experience in digital marketing within the life sciences, pharmaceutical, healthcare, or biotechnology sectors.
• Experience leading client communications
• Past experience managing digital/social media clients and being client facing
• Superior written communication skills, with impeccable attention to detail
• Excellent project management and organizational skills
• Expertise in executing marketing plans for healthcare and regulated industries
• Experience using a social media engagement and posting tool (i.e. Brandwatch, Hootsuite, etc.)
• Expert knowledge of utilizing a social listening tool (Netbase preferred)
• Proficient in web analytics tools (Google Analytics, etc.)

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunities for career growth and skill development in the life sciences industry.
• Flexible work environment
• Health, wellness, and professional development benefits.
• Exposure to cutting-edge innovations in biotech, pharmaceuticals, and healthcare