Senior Manager, Home Value Propositions
When you join Verizon
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you’ll be doing...
As a Sr. Manager on the Consumer Home Marketing team, you will be responsible for setting the vision, strategy, design, development, and evolution of end-to-end value propositions for Verizon’s consumer home services. You will have accountability for creating differentiated positioning, packaging and pricing plans to drive household acquisition, total customer profitability, and lifetime value. In order to do so successfully, you’ll have to gather deep insight on customer needs, market trends, industry dynamics, and business objectives. The value propositions you develop will serve our existing Consumer Home businesses and products, as well as exciting emerging service areas in streaming video and entertainment, gaming, Wi-Fi home coverage, and more.
You will have ownership over the evolution of the products and services we offer to home customers and will work collaboratively across the extended organizations covering product marketing, promotions, content acquisitions, partnerships, creative marketing, product development, finance, channel sales and service, network operations, and others – to make them a reality.
Define consumer strategy across all Verizon Home services based on evolving consumer needs, market insights, competitive dynamics and business objectives
Define and design Fios and FWA service tiers and additional offerings across Internet, TV, and other categories, including pricing and packaging, customer experience, acquisition strategy
Design, execute, and leverage consumer market research and competitive analysis, as well as home service industry benchmarking inside and outside of the Verizon Home footprint to inform program design
Design & develop Verizon Home entertainment offerings, including Fios video packaging and pricing and OTT offerings
Development of program performance expectations, financial business case, and project approvals
Market positioning and operational strategy for launching new value props or evolving current market solutions through Verizon product development, partnerships, and operational delivery chain
What we’re looking for...
Needs to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
4-8 years of experience in service portfolio management, product management, or strategy consulting.
Even better if you have:
MBA and/or technical degree
Experience developing and executing marketing strategies to achieve customer growth and accomplish strategic business objectives, ideally in a consumer service subscription business
A solid understanding of home internet and content industry dynamics, and macro market changes are a plus
Superior verbal, written, and presentation skills required to synthesize complex concepts into executive-ready communications
Experience with business case modeling and scenario analysis using advanced excel skills
Experience developing defining and analyzing both qualitative and quantitative consumer research and determining key insights
Demonstrated ability to participate in a positive, growth-oriented team culture, where individual contributors thrive and continuously improve their skills
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every qualification listed above.
Where you’ll be working
In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.
If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $130,000.00 and $241,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
You want more out of a career. A place to share your ideas freely. We power and empower how people live, work and play by connecting them to what matters most. If that inspires you, start the next chapter of your career here.