Senior Vice President of Marketing
About Us:
Current Home is a leading provider of residential solar energy solutions, as well as roofing and battery backup systems. We are dedicated to empowering homeowners with sustainable energy options and exceptional home services. Our commitment to innovation, quality service, and customer satisfaction drives everything we do.
Position Overview:
We are seeking a dynamic and experienced Senior Vice President of Marketing to lead our marketing strategy and initiatives across our solar, roofing, and battery backup services. The ideal candidate will have a strong background in managing marketing departments within the home improvement sector, along with extensive experience in call center management and canvassing operations. This role will involve developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.
Key Responsibilities:
Strategic Leadership: Develop and implement a holistic marketing strategy aligned with business goals, focusing on customer acquisition, retention, and brand positioning across all service offerings.
Team Management: Lead and mentor a diverse marketing team while collaborating closely with department leaders, including the Call Center Manager and Canvassing Manager, to ensure seamless execution of marketing initiatives.
Call Center Collaboration: Work alongside the Call Center Manager to optimize lead management processes, improve customer interaction, and enhance satisfaction metrics.
Canvassing Operations Management: Collaborate with the Canvassing Manager to refine canvassing strategies, ensuring high-level execution and integration with overall marketing efforts to drive local engagement and brand visibility.
Market Research: Conduct thorough market analysis to identify trends, customer needs, and the competitive landscape, using insights to inform marketing strategies and product offerings.
Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments.
Cross-Department Collaboration: Foster a collaborative environment among marketing, sales, product development, and operations teams to align efforts and enhance customer experience.
Performance Measurement: Establish KPIs and metrics to assess the effectiveness of marketing campaigns and initiatives, using data to drive decision-making and continuous improvement.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in marketing leadership roles, with a focus on home improvement services.
Proven track record in managing high-performing teams, including collaboration with department leaders.
Strong analytical skills with the ability to interpret data and market trends.
Exceptional communication and interpersonal skills, with a collaborative approach to leadership.
Experience in developing and executing multi-channel marketing strategies.
Why Join Us?
Be part of a mission-driven company dedicated to promoting sustainable energy solutions and enhancing home services.
Lead innovative marketing initiatives that make a real impact in communities.
Enjoy competitive compensation and benefits in a dynamic work environment.