Requirements:
· Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector know, like the back of your hand, all aspects of the brand and disease state, including trials, studies, and patient profiles.
· Build strong relationships with Creative, Medical, Account, and Client brand teams, such that each group identifies you as the holder of all copy, editorial and clinical knowledge for the brand.
· Partner with Creative, Medical/Strategy, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives.
· Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns.
· Present to build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams.
· Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of the content.
· Write, reference, and annotate a copy in preparation for medical/legal review in a deadline-focused environment.
· See copy decks and manuscripts through development and to launch (in partnership with Editorial)
· Deliver fluent knowledge of interactive capabilities, content development, and editorial flow
· Develop original content for new projects, and collaborate with Medical Director when needed
· Help mentor more junior Copy Writers, developing their ability to produce quality work
Skills:
· Ability to interpret disease state information and trial data and craft relevant educational and promotional messages in both promotional and peer-to-peer HCP settings.
· Ability to research and source scientific claims for disease state and promotional messages
· Experience with high-science brands, creating content for specialists across peer-to-peer programs, CME, and/or scientific communications/conference channels.
· Ability to recognize strong creative ideas and see them through to completion.
· Ability to sell ideas to other members of the creative team and clients.
· In-depth knowledge of pharmaceutical/healthcare marketing.
· Ability to thrive under pressure in a fast-paced environment.
· Ability to meet deadlines for multiple projects simultaneously.
Qualifications:
· Experience creating disease state content for HCPs required
· Experience writing for HCPs in high-science categories, (eg. Neurology, rheumatology, immunology, oncology)
· Track record as a creative problem solver with a knack for fresh ideas and a new perspective.
· At least 2-4 years’ web copywriting experience, including work in pharma/healthcare.
· Experience with writing consumer-focused and healthcare professional-focused content.
· Bachelor’s degree