Job Description

The Senior Strategic Events Manager will be responsible for guiding event translation strategy and relevant localization enablement along with the implementation of global brand standards within each market. The day-to-day responsibilities include project management and briefing of translation agencies, field marketing, strategic events team, and key internal stakeholders; working closely with the Knowledge program lead and the Digital Marketing Localization lead to align on requirements and ensure all creative, content, platform, and production development schedules and approval processes are in place to support successful execution; along with troubleshooting to create a smooth flow of work across all disciplines involved in the planning and execution of our Knowledge global event series.

We are looking for a dynamic, innovative, and experienced event localization expert to:

·       Support the development and execution of the Knowledge global event series, including critical localization and creative elements

·       Work alongside with key stakeholders in Brand, Demand Gen, Localization, and Product & Solution Marketing to successfully ensure a seamless representation of ServiceNow’s story in every event market

·       Provide recommendations, develop, and manage a global centralized translation model for strategic events that streamlines processes and introduces best practices across online and in-person Knowledge experiences

·       Partner with ServiceNow Brand Marketing to ensure a globally consistent/locally relevant, resonant attendee experience at every touchpoint

·       Recommend, in partnership with Digital Marketing Localization, translation and localization event solutions and enhancements designed to achieve desired event objectives

·       Partner with Knowledge program lead to develop and track KPIs that measure the efficiency, impact, and ROI of all translation-related initiatives

·       Be an advocate for the attendees’ experience by looking at each interaction as an opportunity to deliver a surprising and delightful experience

·       Work hand in hand with the balance of our Marketing Team, regional teams, marketing communication, corporate branding, senior management, and others to deliver consistent, high-energy, regionally authentic and impactful event experiences

·       Understand the ServiceNow brand and product positioning with the ability to ensure consistent, on-brand messaging

·       Join forces with regional event colleagues to deliver on-site leadership during Knowledge events

·       Share best practices for stakeholder and attendee input with the rest of the events community working to establish a standard for how this is done across the company

·       Take on additional responsibilities throughout the year that support the successful execution of other ServiceNow internal and/or strategic events, including Knowledge.

Success will be measured by the impact the events and portfolio have on: changing perceptions about ServiceNow and our products; driving affinity for ServiceNow and our events; and actual pipeline creation and movement.

TO BE SUCCESSFUL IN THIS ROLE YOU HAVE:

• A knack for creating a supportive, inclusive, collaborative, environment
• Experience building relationships with business leaders, that will include Brand, Demand Gen, Localization, Product & Solution Marketing, and Strategic Events
• The ability to partner and work with stakeholders across the organization to bring corporate objectives to life
• The skill set to use data and insights to set strategy and frame decisions
• A fantastic attitude and ability to thrive in the high stress world of events
• Passion for events in general, along with a deep understanding of how ServiceNow’s products and solutions are shaping the future of how people work
• The ability to adapt well to change and can act with urgency
• A “Yes. And…” and “How do we?” approach to exploration, problem-solving, and consensus development
• A self-driven work ethic
• The ability to travel as needed including to event sites for multiple days

Qualifications

• Extensive experience building, implementing, and managing translations and localization across global technology events
• 12+ years’ experience supporting event planning and execution, preferably in the high-tech B2B space
• Proven talent project managing event programs (online and in-person) working across a broad set of cross-functional stakeholders
• Ability to handle multiple competing priorities in a fast-paced environment
• Exceptional collaborative skills developing and working with high performing teams who understand business and audience needs, as well as proven ability to contribute to cross-functional global teams
• Ability to communicate well at all levels of an organization via presentation, written, and spoken channels
• Bachelor’s or master’s degree in marketing, communications, business, or related technologies’ field

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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WORK PERSONAS

Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office. 

REQUIRED IN OFFICE

A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.

FLEXIBLE 

A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.

REMOTE

A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.