SewingMachinesPlus.com, Inc. is currently seeking an experienced Social Media/Email person to join our team in Escondido, CA.

Digital Multi-Media Specialist

We are a family owned company and have been involved in the sewing and vacuum business for over 40 years. We run a successful sewing machine and vacuum sales and service business with two locations in California. Our original store is located in San Marcos, and we have added a second location in San Diego, on Mission Bay Dr. Thanks to our wonderful customers, we expanded our original sales floor to over 10,000 square feet, built bigger classrooms, added new convenient location in the heart of San Diego and work daily on updating our online shopping site.

SUMMARY: This position will report to the On-Line Marketing Manager and work closely with the VP of Sales & Marketing. Passionate about digital marketing? Do you live and breathe social media? If the answer is a resounding YES! then this is the right position for you. Sewing Machines Plus is looking for a self-starting Digital Marketing guru to take on this game-changing position. The ideal candidate will have experience creating content and executing digital marketing campaigns in a B2C consumer goods environment. You will own all digital and social strategies, creating a consistent voice across all channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Leading and managing the digital marketing efforts, managing all digital marketing channels including blogs, emails, and social media to ensure brand consistency;

Drive brand awareness through the development and execution of digital marketing campaigns, and customer engagement campaigns;

Build the company’s digital marketing roadmap, prepare a budget, and track the progress by measuring ROI and KPI’s;

Create conversion campaigns that drive sales to the Sewingmachinesplus.com on-line business and our 2 Retail Supers Stores;

Identify trends and stay up to date with digital technology development

Light graphic design in helping to create ad spots, graphics for emails, and social media content;

ESSENTIAL SKILLS & EXPERIENCE:

BA/BS degree in Marketing, Communications, or related field

5+ years digital marketing experience;

Experience with HTML / CSS

Proven ability to deliver digital marketing campaigns that are impactful, drive sales and ROI

Experience in developing digital marketing campaigns that have led to strong conversion rates

Exceptional knowledge of digital trends/social media technologies that drive digital audience growth

Experience planning/managing budgets across channels and achieving high volume growth targets

Computer skills and proficiency in Microsoft Office Products is required;

Experience in relevant web analytics platforms such as Google Analytics, etc.

Excellent attention to detail, and strong verbal communications skills;

Some graphic design experience required;

Copy writing, photography/videography experience a plus;

Local candidates only.

Please send resumes, cover letters, and questions to CEO@sewingmachinesplus.com

Job Type: Full-time