Job Description

We are looking for a Marketing Automation Manager to join our to join our Global Go to Market and Demand Generation team, and help us build and grow a world-class email marketing and marketing automation program that enables teams at Shopify to effectively communicate with merchants, partners and audiences around the world while optimizing and maintaining the experience, technology, and processes of our automation programs. The ideal candidate has a track record of building and managing impactful, data-driven email marketing and automation programs and processes that drive activation, adoption, and retention across the customer lifecycle.

RESPONSIBILITIES:

• This is a technical role, you will spend a significant portion of your time developing email templates, marketing landing pages, data workflows and email automations using HTML, CSS, Javascript, template scripting, SQL and other languages/platforms for tasks associated with automated marketing campaigns
• Plan, build, and execute industry leading email marketing, marketing automation campaigns to Shopify owned audiences using our marketing technology tools
• Build, test, and maintain dynamic email templates, marketing landing pages, data workflows, email automations and other tasks associated with our automated marketing campaigns
• Monitor and maintain a high standard of deliverability and sender reputation across our email platforms and properties
• Interpret customer data to identify triggers and behaviours that indicate potential lifecycle changes
• Write queries to create segments that support marketing initiatives to drive our lifecycle marketing initiatives
• Work closely with the Marketing Automation lead to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting 
• Work closely with our lifecycle, product marketing, brand and other teams to strategize, validate, and build one-off and complex automated email and cross-channel campaigns
• Collaborate with data science and product teams to determine technical requirements to implement marketing automation functionality into our owned properties
• Analyze and report on past campaign performance, and identify areas for testing and improvement
• Be a centre of excellence and subject matter expert on email design, build, compliance and strategic best practices and tactics

Qualifications

• A passion for great email marketing and willingness to get hands-on coding emails, building automation and customer journeys, setting up tests, and segmenting data
• A strong understanding of list hygiene as well as email frequency and engagement optimization tactics
• Experience building and managing email and automation processes and workflows that scale 
• Strong foundations in coding responsive emails and simple web pages from scratch using HTML, CSS, and templating languages like AMPScript, Jinja, Handlebars, etc.
• Understanding of relational databases and comfortable with writing queries in SQL to segment and analyze data to be used for campaigns and automation
• Understanding and experience implementing ESP level APIs to trigger and automate emails
• Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities
• Strong understanding of email list management and message types, especially in relation to CASL, GDPR, and other compliance requirements
• The ability to thrive in chaos, resolve ambiguity and think on your feet. You can drive good decisions collaboratively and quickly
• The ability to thrive on change and eagerness to learn

BONUS POINTS:

• Experience building scalable automations and journeys in Salesforce Marketing Cloud and/or Marketo
• Experience with messaging channels outside email (push, in-app, SMS)
• Experience with data management platforms (DMP) and/or customer data platforms (CDP)

Answers should be between 50-100 words - (Please answer these by adding them to the "Message to Hiring Manager" box)

• Describe the most technically complex email program you have built, what made it complex?
• How would you measure the impact a specific email journey has on customer conversion?
• (Optional) In Salesforce Marketing Cloud, how would you query and find all subscribers that received an email in the last 90 days?

Additional Information

Closing Date: This posting will close May 31st, 2022 at 11:59PM (EST) (or once we have received enough applications)

All your information will be kept confidential according to EEO guidelines.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team - so if your experience is this close to what we’re looking for, please consider applying.