At Wright Family Law Group, a leading Massachusetts firm specializing in Bankruptcy, Divorce, and Family Law, we are on the hunt for a dynamic Social Media and Google Ads Strategist to enhance our digital footprint and brand identity. In this dual role, you will craft and execute a comprehensive multi-channel digital strategy, focusing on creating impactful content and managing targeted advertising campaigns. Responsibilities: • Develop, implement, and manage a multi-channel social media strategy that includes TikTok, YouTube, Instagram Stories, and Facebook Stories, using tools like CapCut and Canva to create engaging content. • Grow our YouTube presence, utilizing tools like VidIQ to track channel metrics, enhance subscriber engagement, and optimize content. • Plan and manage our Google Ads campaigns, ensuring optimal use of budget for maximum reach and effectiveness in targeting potential clients. Monitor and report on all statistics. • Analyze web traffic, ad performance, and social media engagement metrics to refine strategy and report on ROI. • Engage with influencers, collaborate with content creators, and identify digital media opportunities to boost our visibility and brand reputation. • Stay ahead of digital marketing trends and monitor competitive activity to ensure our approach remains innovative and effective. • Report monthly statistics for our website using Google Analytics and social media traffic and engagement. Qualifications: • Has a proven track record of managing YouTube Channels and crafting engaging video content. • Is certified in Google Ads management, with a keen ability to oversee advertising budgets and key performance metrics. • Possesses a creative mindset with a data-driven approach to decision making. • Thrives in a collaborative environment and is committed to achieving exceptional results. Compensation: $7 per hour
• Develop, implement, and manage a multi-channel social media strategy that includes TikTok, YouTube, Instagram Stories, and Facebook Stories, using tools like CapCut and Canva to create engaging content. • Grow our YouTube presence, utilizing tools like VidIQ to track channel metrics, enhance subscriber engagement, and optimize content. • Plan and manage our Google Ads campaigns, ensuring optimal use of budget for maximum reach and effectiveness in targeting potential clients. Monitor and report on all statistics. • Analyze web traffic, ad performance, and social media engagement metrics to refine strategy and report on ROI. • Engage with influencers, collaborate with content creators, and identify digital media opportunities to boost our visibility and brand reputation. • Stay ahead of digital marketing trends and monitor competitive activity to ensure our approach remains innovative and effective. • Report monthly statistics for our website using Google Analytics and social media traffic and engagement.