Job Description

• Manage, develop and innovate all existing and upcoming owned social media platforms, including Instagram, TikTok, and YouTube.

• Develop an aligned brand position and content roadmap with insight and approval from the VP of Digital Marketing.

• Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & promotions

• Work with VP of Digital Marketing to develop our Youtube strategy

• Create, source, script and post content daily

• Possess strong content ideation skills and the ability to work resourcefully to capture and create assets for social media

• Monitor and engage users, including managing comments, engaging with followers, and sharing and promoting UGC across all platforms

• Be a subject matter expert on social media trends, proactively guiding content creation and strategy

• Utilize data analytics tools to track and analyze the performance of social media platforms and generate actionable insights to inform decisions

• Grow The Class’ social media presence and engagement

• Support brand partnerships and influencer initiatives

• Work with Marketing, Studio, Digital Product, Partnerships, and Creative stakeholders to develop thoughtful, compelling content that furthers brand initiatives and aligns with The Class’ brand identity

• Write compelling social media copy

• Work with the to learn and hone the brand voice, tone and key messaging for compelling delivery and brand consistency

Qualifications

Who you are:

• A brand-centric storyteller obsessed with writing and community building

• An excellent written and verbal communicator with stellar presentation skills

• Creative, scrappy and resourceful

• A self-starter who is entrenched in social media and motivated to grow a brand

• A strategic thinker with a marketing mindset

• An innate sense of digital, community, and authentic brand messaging

• A roll-up-your-sleeves-and-jump-in approach to solving problems in a fast-paced, growth-minded environment

• Attention to detail & ability to multitask

• Ability to work from the NYC office 3 days a week

What you’ve done:

• Minimum of 5 years of related social media experience, with an emphasis on short-form reel content.

• A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.

• Experience with short-form reel content required.

• Experience growing Youtube accounts (either professional or personal) is preferred, but not required.

• Proven ability to uncover and implement emerging trends

• Worked in high-level content strategy and hands-on production. Experience on camera preferred.

• Experience working in fast-paced, founder-led, start-up environments

• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere

Additional Information

All your information will be kept confidential according to EEO guidelines.

Salary

The approximate salary range for this position is $75,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.

What we offer

• Competitive salary and opportunities to grow in the company

• Unlimited paid vacation policy

• Flexible in-office/remote working environment with approximately 3 days in the office

• Medical, dental, vision, & 401K plan

• Summer Fridays

• A free digital subscription, studio attendance, and employee discounts on all retail products

• A dynamic, creative, fun, and kind work environment centered around the method