Social Media Content & Engagement Specialist

M

Marcomm Opportunities

Social Media Content & Engagement Specialist

Minneapolis, MN
Full Time
Paid
  • Responsibilities

    Social Media Content & Engagement Specialist

    What You'll Do:

    Social Media Content Creation

    • Engage Audiences: Develop and publish original content (images, short-form videos) 3-5 times a week on key platforms including Instagram, TikTok, and Facebook.
    • Collaborate Creatively: Partner with R&D, creative teams, and agencies to create compelling, brand-aligned assets.
    • Stay Ahead of Trends: Monitor and share relevant social media and cultural trends with management and marketing teams.

    Community Engagement

    • Interact with Followers: Monitor, listen, and engage with followers, influencers, and consumers, responding to comments and questions to maintain brand voice and quality standards.
    • Support Paid Strategy: Contribute to paid social media strategies, ensuring alignment with brand goals.

    Analytics and Reporting

    • Measure Performance: Track and analyze social media KPIs using native insights and analytics tools, adjusting strategies to enhance audience growth and engagement.
    • Present Insights: Communicate social media performance and insights to stakeholders, helping to shape future content strategies.

    What We're Looking For:

    Experience & Education

    • Education: Bachelor’s degree in Marketing, Communications, or a related field
    • Experience: Minimum of 3 years managing social media accounts for consumer brands (Facebook, Instagram, TikTok, Pinterest)

    Skills

    • Social Media Expertise: Strong knowledge of social media best practices and trends
    • Content Creation: Proven experience creating and editing original social media and video content
    • Analytical Mindset: Ability to use social analytics to guide content adjustments
    • Communication: Excellent verbal and written skills
    • Consumer Goods Insight: Familiarity with consumer-packaged goods and retail channels is a plus

    You'll Love This Role

    • Engage Creatively: Produce impactful social media content that resonates with audiences and builds brand affinity.
    • Collaborative Environment: Work alongside cross-functional teams and contribute innovative ideas.
    • Hybrid Flexibility: Enjoy the blend of remote work with weekly on-site collaboration.
    • Professional Growth: Expand your skills in a supportive, dynamic environment.

    Why Join Our Crew?

    • Legacy of Success: Join a company with over 30 years of expertise.
    • Dynamic Team: Work alongside a creative and innovative team.
    • Career Growth: Enjoy opportunities for professional advancement.
    • Inclusive Culture: Marcomm is an Equal Opportunity Employer, committed to creating a diverse and inclusive environment for all employees.

    About Marcomm

    With a legacy spanning 30 years, Marcomm cultivates the talents of marketing, digital marketing, UX/UI, and communication professionals. We are deeply committed to fostering growth—for our clients, our community, and above all, our team members.