Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Wellness resources
About the Role:
PARC Auto dba Meineke is seeking a motivated and detail-oriented Social Media Coordinator & Online Reputation Manager to manage our online presence across key social media platforms and ensure a positive brand image. You will be responsible for creating engaging content, managing online interactions, and providing valuable insights into our social media performance.
Responsibilities:
Social Media Management:
Schedule, and publish engaging content (text, images, and potentially short videos) for Facebook, Instagram, and LinkedIn.
Maintain a consistent brand voice and visual identity across all social media platforms.
Monitor social media channels for comments, messages, and mentions, responding promptly and professionally.
Foster a positive and interactive online community.
Online Reputation Management:
Actively monitor and respond to Google My Business reviews within the established PARC timelines, ensuring a professional and helpful tone.
Identify and escalate any negative feedback or potential crises to PARC management immediately.
Contribute to strategies for improving online reputation and customer satisfaction.
Content Curation & Repurposing:
Regularly re-post blog articles created by Cappuccino Media Group to relevant social media accounts.
Write concise and compelling excerpts to accompany re-posted blog links, driving traffic back to the original content.
Performance Reporting:
Track and analyze social media performance metrics (views, messages, reactions) on a monthly basis.
Prepare clear and concise written reports summarizing key statistics and insights for PARC management.
Brand Standards & Moderation:
Monitor all social media accounts to ensure content and interactions maintain a high level of professionalism and adhere to established standards of decency.
Report any inappropriate or concerning content or behavior to PARC management immediately.
Visual Content Creation:
Capture high-quality, professional photographs as needed for social media posting.
Administrative Support:
Provide general administrative support to the office as required.
Qualifications:
Recent graduate with a Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Strong understanding of Facebook, Instagram, and LinkedIn platforms and their best practices.
Excellent written and verbal communication skills, with a keen eye for detail.
Ability to craft engaging and platform-appropriate content.
Proven ability to manage time effectively and prioritize tasks.
Strong problem-solving skills and the ability to handle online interactions professionally.
Basic photography skills and an understanding of visual aesthetics for social media.
Familiarity with Google My Business and online review platforms.
Proficiency in basic computer applications and social media management tools (familiarity with scheduling tools is a plus).
A proactive and self-motivated individual with a strong work ethic.
Ability to work independently and as part of a team.
Bonus Points For:
Experience with social media analytics tools.
Familiarity with graphic design basics (Canva, etc.).
Experience in the Automotive sector.
This is a remote position.