Job Description

Upright Citizens Brigade is seeking a creative and dynamic Social Media Creator/Manager to join our team. This role is crucial in building and growing our audience, driving patrons to our performances, and attracting students to our training center.

Key Responsibilities :

Content Creation and Management

• Develop and execute a comprehensive social media strategy aligned with our UCB's goals

• Create engaging, original content tailored for various platforms including Facebook, Instagram, TikTok, Twitter, and YouTube

• Produce and edit video clips from improv shows for social media promotion

• Create unique behind-the-scenes content to showcase our culture and people

• Develop viral trend videos that align with current social media trends and our brand

• Manage a content calendar to ensure consistent and timely posts

• Showcase our performances, classes, and unique improv culture through compelling storytelling

Audience Growth and Engagement

• Grow and nurture our online community by attracting new followers and retaining existing ones

• Engage with our audience by promptly responding to comments, messages, and mentions

• Develop and implement strategies to increase audience interaction and participation

• Monitor online conversations and represent the UCB's voice in social media spaces

Campaign Management

• Plan and execute social media campaigns to promote upcoming shows, workshops, and special events

• Collaborate with the marketing team to ensure cohesive messaging across all channels

• Develop creative social media initiatives to capture audience attention and drive engagement

Analytics and Reporting

• Monitor and analyze social media performance using analytics tools

• Prepare regular reports on social media metrics, providing insights and recommendations for improvement

• Track the impact of social media efforts on ticket sales and class registrations

Collaboration and Strategy

• Work closely with other departments including Marketing, Box Office, and the Production Team

• Stay up-to-date with the latest social media trends, tools, and best practices

• Contribute to the overall marketing strategy to drive patrons to UCB shows and students to the training center

Qualifications

• Proven experience in social media management, preferably in the entertainment sector

• Strong understanding of major social media platforms and their best practices

• Excellent writing and communication skills

• Creativity and a keen eye for visual content

• Experience with video editing and graphic design software

• Proficiency in creating short-form video content for platforms like TikTok and Instagram Reels

• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools

• Familiarity with SEO principles and content marketing

• Knowledge of improv theater or performing arts is required

• Ability to work flexible hours, including evenings and weekends for live event coverage

Personal Qualities:

• Passion for improv

• Strong interpersonal skills and ability to collaborate effectively

• Self-motivated with excellent time management skills

• Adaptable and able to thrive in a fast-paced, creative environment

• Ability to think on your feet and create content quickly, mirroring the spontaneity of improv

Additional Information

Please attach one PDF in the ‘Resume” section which includes your resume plus a short note detailing your experience.

- UCB is an equal opportunity employer.

All your information will be kept confidential according to EEO guidelines.