Social Media & Digital Marketing Team Lead
Edison, NJ (On-site)
Up to 125K
Hours: Monday-Thursday 9 AM - 6 PM | Friday 9 AM - 1-2 PM
Job Description
We are seeking a strategic and data-driven Social Media & Digital Marketing Team Lead to oversee and optimize multi-brand social media efforts. This role will be responsible for leading a team of around 10 social media professionals, ensuring that content strategies align with business goals, and analyzing performance metrics to drive engagement and visibility.
This is a leadership role within our in-house marketing agency, which manages 10-12 brands at a time across Instagram, TikTok, Facebook, and other digital platforms. The ideal candidate will be business-savvy, analytical, and capable of mentoring a young, energetic team while ensuring that social media efforts translate into tangible business results.
The Social Media & Digital Marketing Team Lead will work directly with the Director of Social Media & Marketing and collaborate with PR and external agencies to maximize brand presence across all relevant platforms.
Key Responsibilities
- Develop and implement platform-specific social media strategies to maximize reach, engagement, and return on investment.
- Analyze performance data, including impressions, shares, click-through rates, and conversions, to inform strategic adjustments.
- Lead, mentor, and manage a team of 10 social media professionals, providing guidance and professional development.
- Ensure content aligns with brand goals while staying within budget constraints for each brand.
- Identify high-performing campaigns and develop strategies to scale successful initiatives across multiple brands.
- Work with paid social advertising campaigns to enhance engagement and drive conversions.
Qualifications
Required:- Proven experience in social media marketing and digital strategy.
- Strong business acumen with the ability to connect social media performance to revenue and brand growth.
- Ability to analyze engagement metrics and adjust strategies accordingly.
- Experience leading, mentoring, and managing a social media team.
- Knowledge of content creation and influencer marketing.
Why Join Us?
- Opportunity to lead and mentor a dynamic team while shaping a high-growth social media strategy.
- Exposure to multiple brands, gaining diverse industry experience in a fast-paced environment.
- Direct collaboration with executive leadership, allowing for career growth and impact.
- A fun, collaborative, and energetic work environment with strong team support.
Email: Baila@maiplacement.com